Pinterest will now reveal reliable, science-based information when people search for vaccine-related terms

Pinterest now gives visitors accurate information about vaccines and their safety when they type a relevant search term. In an update today, the company says it now pops up reliable information from various scientific organizations when someone searches for vaccine-related terms, such as & # 39; measles & # 39; or & # 39; vaccine safety & # 39 ;.


Among the organizations from which information will appear are the World Health Organization (WHO), the Centers for Disease Control and Prevention (CDC), the American Academy of Pediatrics (AAP) and the Vaccine Safety Net (VSN) established by the WHO network of websites that provide information about the safety of vaccines in multiple languages.

The feature goes live today for English-language searchers on the internet and Pinterest's mobile apps for iOS and Android. The company says it will continue to expand the feature to other searches and in more languages. Pinterest says it also works with these organizations to create compelling, science-based vaccination images that are likely to be more likely to be shared.

Earlier this year, Pinterest stopped returning results for vaccine-related search terms. Before the team made that decision, most of the shared vaccination images on the platform warned against it. Other platforms struggle to contain vaccination-related incorrect information. YouTube stopped displaying anti-vaccine content ads (but still allows it on the platform), while Facebook removes groups and pages that share anti-vaccine-misinformation information from its recommendations. Twitter is now extracting information from the US Department of Health and Human Services when people search for information, similar to Pinterest's update.

Pinterest has not dared to make bold search decisions, even if this conceals the content of some users. If someone in terms such as & # 39; suicide & # 39 ;, & # 39; bulimia & # 39 ;, & # 39; mutilation & # 39; or & # 39; cutting & # 39; type, are they pointed in the direction of a message like: & are you struggling with an eating disorder? Help is available & # 39; or a message that redirects them to the national suicide prevention hotline (1-800-273-8255). The team is more opting for a practical approach to problems with incorrect information and, in particular, breaks the cycle of inaccurate viral messages that point people to even more unfounded information.