Pinterest is not your typical social network – to begin with, the 250 million users spend their time creating collections of things that make them happy, instead of competing to spread news that can make someone sad. But when Pinterest users search for something boring on the platform, the company does not have to intervene.
Today, Pinterest has revealed a new set of & # 39; emotional well-being activities & # 39; that is automatically suggested to users searching for sentences that indicate that they are anxious, stressful or otherwise feeling bad. And yes – one of those exercises, developed in collaboration with the Brainstorm lab of the Stanford School of Medicine, literally requires Pinterest users to take a deep breath.
This is what it looks like in GIF form:
It is hardly the first time that Pinterest directs user searches in a more positive direction, by the way: as Wired notes, if you use sentences such as & # 39; suicide & # 39; or & # 39; bulimia & # 39 ;, & # 39; mutilation & # 39; or & # 39; cutting & # 39; type, are you alerted to a message like & # 39; are you struggling with an eating disorder? Help is available & or you even get a message that you are heading to the national suicide prevention hotline (which is 1-800-273-8255 by the way).
Pinterest is also the platform that simply decided to stop popping up search results for controversial topics full of bad information, such as & # 39; vaccines & # 39 ;.
In this case, Annie Ta, product manager at Pinterest told me Wired that the company has a formal name for this idea – & # 39; compassionate search & # 39; – and says the company believes it can fulfill a real user need. "We not only decided to put this in the app," Ta told the publication. "We decided to put it in the app because people are already looking so much for these things."
Pinterest does not want to be seen as a social network, which makes sense given that many think that social networks today are not necessarily good for the world and can even be dangerous and depressing. But maybe that is why small steps like this can feel so refreshing.