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Peters has been accused of freezing rivals by demanding only their ice creams to be sold at gas stations

Why ice cream lovers get ‘robbed’: Peters is accused of freezing rivals by demanding that only the Maxibons, Drumsticks and desserts they make be sold at gas stations and convenience stores

  • ACCC accused Peters Ice Cream on Friday of preventing fair competition
  • They claim the ice cream brand has barred other brands from selling in stores
  • This means that only their ice cream is sold at gas stations and convenience stores
  • Peters Ice Cream told the ACCC they had entered into a new agreement with PFD

Ice giants Peters accused of stifling competition by demanding that their treats be the only ones sold at gas stations and convenience stores

The Australian Competition and Consumer Commission on Friday opened proceedings against Australasian Food Group Pty Ltd, trading as Peters Ice Cream.

The ACCC claims there was a deal with PFD Food Services Pty Ltd between November 2014 and December 2019 to distribute ice creams such as Drumsticks and Maxibons nationally to gasoline and convenience retailers.

This deal would have stated that PFD could not stock competing products in certain Australian locations, and the company was the sole supplier of convenience stores and gas stations.

Beloved ice cream brand Peters is accused of stifling competition by demanding that their treats be the only ones sold at gas stations and convenience stores (photo, women eating Peters Ice Cream)

Beloved ice cream brand Peters is accused of stifling competition by demanding that their treats be the only ones sold at gas stations and convenience stores (photo, women eating Peters Ice Cream)

The Australian Competition and Consumer Commission on Friday opened proceedings against Australasian Food Group Pty Ltd, trading as Peters Ice Cream

The Australian Competition and Consumer Commission on Friday opened proceedings against Australasian Food Group Pty Ltd, trading as Peters Ice Cream

The Australian Competition and Consumer Commission on Friday opened proceedings against Australasian Food Group Pty Ltd, trading as Peters Ice Cream

Peters refused requests from PFD to stock other single-pack ice creams.

“We argue that, as a result of Peters’ agreement and behavior, other ice cream suppliers did not have a commercially viable way to distribute their single serve ice creams to national gasoline and convenience retailers,” said ACCC Chairman Rod Sims.

“In our case, Peters’ distribution agreement and behavior have in effect raised barriers to entry, hindering or hindering potential entrants to the market for the supply of single ice cream products to gasoline and convenience retailers.”

ACCC also claims that much of Peters’ motive was to protect its market position as one of the two main deliveries of single-pack ice cream.

“We argue that this behavior has reduced competition and ice cream enthusiasts may have withheld a variety of choices or the benefit of lower prices when buying an ice cream at one of these stores,” Sims said.

The ACCC also claims that it was not commercially viable for new entrants to the market to incur the costs of setting up their own distribution network.

Peters Ice Cream told the ACCC that they had entered into a new agreement with PFD without authorization.

The agreement no longer contains the previous clause.

Daily Mail Australia has contacted Peters Ice Cream and PFD Food Services for comment.

The ACCC claims there was a deal with PFD Food Services Pty Ltd between November 2014 and December 2019 to distribute ice creams such as Drumsticks and Maxibons nationally to gasoline and convenience retailers.

The ACCC claims there was a deal with PFD Food Services Pty Ltd between November 2014 and December 2019 to distribute ice creams such as Drumsticks and Maxibons nationally to gasoline and convenience retailers.

The ACCC claims there was a deal with PFD Food Services Pty Ltd between November 2014 and December 2019 to distribute ice creams such as Drumsticks and Maxibons nationally to gasoline and convenience retailers.

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