PETA urges meat eaters to take action veganism in their first live action ad that takes a dark turn.
The London-based animal charity released the clip today exclusively to FEMAIL and it centers on a young girl and her friendship with a cow called Kiwi.
The child is filmed walking through the fields practicing playing the trumpet, when she leans over the fence and connects with a curious cow, who moos back to the song.
The ad shows the girl visiting her new friend several times as the sound seems to connect the pair.
But as Christmas approaches, the child – who has decorated her hair and instrument with tinsel – goes into the field with her mother, only to discover that Kiwi has disappeared.
The animal rights organization released the clip today exclusively for FEMAIL and it is about a young girl and her friendship with a cow named Kiwi
She continues to play the trumpet, hoping that she will eventually see her boyfriend.
But in the next shot, Kiwi is brought into the truck by a whistling farmer, indicating that she is about to be taken to the slaughterhouse to be slaughtered for meat.
It ends with the truck door slamming shut and the message: ‘Everyone deserves a Merry Christmas. Please leave animals off your plate.’
The commercial, created in collaboration with creative agency Atomic London and filmed at Hillside Animal Sanctuary, will hit cinemas nationwide from December 1.
Cows are naturally curious animals that tend to stand still and listen carefully to strange sounds.
The non-profit organization said millions of cows are sent to the slaughterhouse every year and wants the public to eat vegan roasted nut meat this year, not roast beef.
They said workers “shoot them in the head with a bolt-action rifle, hang them by one leg and slit their throats, often while they are still conscious.”
PETA Vice President of Programs Elisa Allen said: “Children have a natural empathy for animals, but many young people – and adults too – may not think about the fact that their holiday roast comes from playful, loving cows, which are easy to form friendships with. can be closed.
Cows are naturally curious animals that tend to stand still and listen carefully to strange sounds
The ad shows the girl visiting her new friend several times as the sound seems to connect the pair
When Christmas arrives, the child – who has decorated her hair and instrument with tinsel – goes to the field with her mother, only to discover that Kiwi has disappeared.
But in the next shot, Kiwi is brought into the truck by a whistling farmer, indicating that she is about to be taken to the slaughterhouse to be slaughtered for meat.
The PETA ad ends with the truck door slamming from Kiwi’s point of view
The non-profit organization said millions of cows are sent to the slaughterhouse every year and wants the public to eat vegan nut roasts this year, not roast beef.
“PETA encourages everyone to show goodwill by choosing a delicious vegan feast this Christmas and beyond.”
PETA’s advert is the latest in a series of festive promotions created by retailers and organizations competing in the Christmas ad battle.
This year, the John Lewis Christmas advert returned once again with a festive tearjerker that viewers have come to expect.
The heartwarming commercial, which launches today on social media and on TV Friday, takes viewers on a magical journey that follows a sister’s emotional search for the perfect Christmas gift.
Unlike other years, the British retailer has decided to forgo making a cover for the two-minute clip and is instead offering the general public the chance to become John Lewis’s next cover star.
A national search for aspiring musicians to cover Ashcroft’s tune will be launched on November 15 and the winner’s version will be released on TV on Christmas Day.