A celebrity chef has made a fashion statement by launching a clothing line that mocks notorious vegan activist Tash Peterson.
John Mountain, who took legal action against Ms Peterson after the couple got into a fight during protests at his Fyre restaurant in north Perth, showed off the provocative range of tank tops, T-shirts and hoodies in his new product website.
The page, launched Saturday, promises customers will love the clothes “hopefully more than Tash loves the chef.”
It displays clothing bearing the restaurant’s brand and slogans such as ‘Delighted to Beef Stew’, ‘no animals were harmed in the making of this shirt’ and ‘all they’ve done is add fuel to the Fyre’.
One design features a half-star Google-style review graphic with the words: ‘Absolutely fucking chaotic’ Tash Peterson’, mocking Ms. Peterson’s description of a protest and the onslaught of Fyre reviews posted by vegans.
Anti-vegan chef John Mountain has launched a range of clothing aimed at vegan activist Tash Peterson after she staged disruptive protests at his Perth Fyre restaurant.
Tash Peterson (pictured with boyfriend Jack Higgs) is widely known for her provocative protests.
Another design asks: ‘What’s the difference between a vegan and a heroin addict? The vegan keeps it to himself.
Fyre closed the shutters and the door on June 30 and July 8 as Peterson and his groups of supporters stood outside holding protest signs, chanting and playing deafening recordings of pigs screeching as they were slaughtered.
The protests sparked after Mountain announced last month that it would ban vegans from its upscale restaurant for mental health reasons following a negative review.
Mr Mountain’s new clothing range was greeted with overwhelming enthusiasm on the Fyre Facebook page.
‘Can you please make t-shirts that say ‘no vegans’? I’m in for one and I’m pretty sure half of Australia, if not the world, would be too!’ in person she wrote.
Another said: ‘Well played. This guy should be Aussie of the year. His business will absolutely prosper.
‘John Mountain for Prime Minister,’ commented another.
John Mountain has taken legal action against Ms Peterson following two protests she organized at his restaurant.
Ms. Peterson shares risqué content on OnlyFans, where she has reportedly earned up to $40,000 per month.
Mr Mountain drew the fury of herbivores late last month when he banned non-meat eaters from his restaurant last month after an unhappy diner exploded.
During the June 30 protest, Ms. Peterson stormed into the restaurant with a loudspeaker and played the sounds of pig slaughter while chanting slogans condemning diners for eating meat.
Restaurant staff abused Ms. Peterson and her supporters outside.
On July 8, Ms. Peterson did not enter the restaurant, but Mr. Mountain came out and tried to take the speaker from her while one of the other activists accosted the chef and gave him a hug.
Fyre’s Facebook has posted a court notice detailing a trespassing charge against Ms. Peterson for the June 30 raid.
The notice has a guilty plea entered and describes the offense as: ‘Failed to leave the authorized premises when requested to do so by an authorized person.’
Sorry to insist. The beautiful Tash Peterson has given off a lot more than you think,’ the page comments.
Ms Peterson (2nd from right) has twice protested at John Mountain’s Fyre restaurant (2nd from left) in Connolly, north Perth, after the chef banned vegans.
Ms. Peterson has her own clothing line ‘VGan clan’ which she launched almost two years ago.
‘And soon they will take away all your social networks. Come on Slasher, let the games begin.
In a separate post, the Facebook page shows a legal letter from the owner of the Fyre Strata stating that Tash Peterson is banned from the property.
“Hahahahahaha and that’s how it starts,” read the Facebook comment.
‘We are going to ban her from WA forever. God bless you @vganbooty and everyone who rides on you. Pleased to meet you.
Ms Peterson, who goes by the name ‘Vgan Booty’ on social media, posted photos of her burning the notice.
Speaking to The West Australian earlier this week, Peterson said their protests were not about the vegan ban, but were using the publicity it had attracted to highlight their larger cause.
“I am there on behalf of non-human animals who are subjected to rape, enslavement, torture, abuse and murder,” she said.
Ms Peterson, who traveled to London for a vegan festival, launched her own clothing line ‘VGan clan’ almost two years ago.
The clothing features slogans like ‘Eat p***y not animals’ and ‘Put an end to the animal holocaust’ and ‘People who care about animals don’t eat them’.
The activist has repeatedly attracted media coverage for her stunts, such as wearing revealing lingerie while holding banners, reportedly earning $40,000 per month from her OnlyFans website.
