Home Life Style Think M&S, White Stuff and Mint Velvet will make you look frumpy? Here are the pieces even your daughter will want to wear this spring

Think M&S, White Stuff and Mint Velvet will make you look frumpy? Here are the pieces even your daughter will want to wear this spring

by Merry
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Left to right: cardigan, £60, scarf, £25 and bag, £49; denim jacket, £55; dress, £59; jacket, £70, dungarees, £80 and jumper (over the shoulders), £59, all whitestuff.com

Whether you know it or not, your wardrobe suddenly looks a lot more like your daughter’s.

Perhaps it would once have been unthinkable for you to use the same brands. But now retailers are using the same fabrics and prints but in different cuts to appeal to different generations.

Celebrities from recent fashion weeks have been busy proving this point.

Reese Witherspoon and her daughter Ava attended the Fendi couture show in Paris last month, both wearing the exact same bag but in different shades.

Gwyneth Paltrow’s daughter Apple was ripped into pieces from her mother’s closet. Andie MacDowell and Margaret Qualley share a love for Chanel.

Here’s how to embrace the mother-daughter trend.

Left to right: cardigan, £60, scarf, £25 and bag, £49; denim jacket, £55; dress, £59; jacket, £70, dungarees, £80 and jumper (over the shoulders), £59, all whitestuff.com

Left to right: cardigan, £60, scarf, £25 and bag, £49; denim jacket, £55; dress, £59; jacket, £70, dungarees, £80 and jumper (over the shoulders), £59, all whitestuff.com

Me and me

While it may be a bit more in terms of price (their silk dresses typically cost around £595), British brand Me + Em specializes in investment pieces that you’ll wear repeatedly for years.

If you’re lucky enough to be the same size, you can also swap them in and out of your daughter’s wardrobe.

Connoisseurs of the shared style trend, Me + Em increasingly uses the same print in two different cuts.

The same viscose fabric has been used, for example, in this long-sleeved dress, and also in this shorter piece, with a more flirtatious cut and tighter waist.

Dress, £325, meandm.com

Dress, £325, meandm.com

Dress, £325, meandm.com

Dress, £275, meandem.com

Dress, £275, meandem.com

Dress, £275, meandem.com

Brora

Known for its Scottish cashmere and elegant country style, Brora has always appealed to an older woman with a bigger budget.

When the brand turned 30 last year, founder and creative director Victoria Stapleton asked her daughters, Jessica, 25, and Lola, 21, to design a limited-edition collection called Skye by Brora.

The result? A youthful take on the brand’s classic pieces, including its luxurious knitwear and organic cotton shirts, inspired by his mother’s lifelong influence and traditional style.

Wool cardigan, £175

Wool cardigan, £175

Wool cardigan, £175

Mohair cardigan, £98, both broraonline.com

Mohair cardigan, £98, both broraonline.com

Mohair cardigan, £98, both broraonline.com

Rixo

Henrietta Rix and Orlagh McCloskey founded Rixo in 2015 with a winning formula of flattering cuts and floral prints, versatile enough for work, vacation and weddings.

Women, including Margot Robbie and the Princess of Wales, are sold under the brand.

And now it’s increasing its appeal to all ages by expanding its size from UK 6 to 26.

Smart accessory editing lets you style looks your way.

Dress, £325, rixolondon. com

Dress, £325, rixolondon. com

Dress, £325, rixolondon. com

Massimo Dutti

Zara’s big sister offers more premium designs at a higher price, with styles that work for all ages.

Last year’s True Minds campaign, featuring Charlotte Rampling, then 77, and Lila Moss, 21, made the point: We dress grandmothers, mothers and their daughters.

You’ll find timeless silhouettes, like standout trench coats, and modern details like cropped, fitted blazers in their Studio collection.

Pinstripe Studio trench coat, £249, massimodutti.com

Pinstripe Studio trench coat, £249, massimodutti.com

Pinstripe Studio trench coat, £249, massimodutti.com

white things

Last week, White Stuff launched its second campaign featuring real-life fan and newfound model Sylvia Ezer, calling it “Who’s a Mom to You?”

In the Mother’s Day images, the 88-year-old (above right) is seen with her daughter and two granddaughters wearing the spring collection alongside other friends of the brand, including store managers and designers.

From cute shift dresses to slouchy jackets and simple everyday denim, it’s hard to know who wears them best.

EM

Until M&S hired style icon Sienna Miller to front its autumn 2023 collection, few teenagers ventured beyond the dining room.

Now comes a Mother’s Day campaign featuring real mothers and daughters wearing coordinated looks, including bomber jackets, slip skirts and trench coats, to convey the message that one style can suit all ages.

Left to right: denim jacket, £45, jeans, £35 and ballet flats, £35; bomber jacket, £59, skirt, £35 and loafers, £55; trench coat, £79, jeans, £35 and trainers, £49.50, all marksandspencer.com

Left to right: denim jacket, £45, jeans, £35 and ballet flats, £35; bomber jacket, £59, skirt, £35 and loafers, £55; trench coat, £79, jeans, £35 and trainers, £49.50, all marksandspencer.com

Left to right: denim jacket, £45, jeans, £35 and ballet flats, £35; bomber jacket, £59, skirt, £35 and loafers, £55; trench coat, £79, jeans, £35 and trainers, £49.50, all marksandspencer.com

Mint Velvet

By using models of different ages and introducing entry prices as low as £19 for leggings, this brand has become a favorite among mothers and daughters.

Standout pieces from the new spring/summer collection include mix-and-match pieces, like this asymmetric vest and cargo pants, and high-end investment pieces, like leather jackets for £359.

Dress, £119

Dress, £119

Vest (right), £99 and trousers, £109, all mintvelvet.com

Vest (right), £99 and trousers, £109, all mintvelvet.com

Dress (left) £119; vest (right), £99 and trousers, £109, all mintvelvet.com

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