Get ready to POPEN the question! Pepsi unveils a dazzling engagement ring with a diamond made from his Crystal soda
- US Twitter users can participate and win the unique $ 3,000 ring
- It has a platinum band and a 1.53 carat diamond grown in a laboratory with Crystal Pepsi that was reduced to its ‘most basic carbon form’
- The competition runs until 6 March with a winner selected on time for the national day of the proposal
Pepsi gives a lucky winner the chance to ask the question with a free engagement ring with a 1.53 carat lab-grown diamond – made from genuine Crystal Pepsi.
The ring looks like any other diamond star, with a nice big rock on top of a platinum band.
But the brand revealed that it used real Crystal Pepsi to make the diamond in a laboratory, reducing the clear cola drink to its “most basic carbon form” and adding it to the diamond-growing process.
A soda! Pepsi is giving away a free engagement ring with a 1.53 carat lab-grown diamond – made from genuine Crystal Pepsi
Unique in its kind: Crystal Pepsi was reduced to a powder and mixed with carbon and a small piece of natural diamond, then put under high pressure
Growing diamonds in a laboratory is a complicated process, but it results in a jewel that is identical to one found in nature.
To make this, Crystal Pepsi was reduced to a powder and mixed with carbon and a small piece of natural diamond. All this was put under high pressure and high temperature to create a larger diamond grown in the laboratory.
Pepsi worked with the creative agency VaynerMedia to make the ring, which is valued at $ 3,000.
And on Thursday, they announced the start of the ‘Pepsi Proposal’ competition on Thursday to give away the bling to one winner in the US.
Romantics interested in getting on one knee with the soft drink-based sparkler can share their proposal ideas on Twitter via @Pepsi, #PepsiProposal and #Contest until 6 March.
Nostalgia: Crystal Pepsi debuted in 1992 but was stopped in 1993. Since then it has returned a handful of times for limited runs
The brand will announce a winner in the week of March 16, in time for the national day of the proposal on March 20.
The winner is selected by a panel of jury members based on the originality of the proposal idea, the quality and the attractiveness of the marketability.
Crystal Pepsi, which tastes like regular Pepsi but has no caramel coloring, debuted on test markets on April 13, 1992 for a nationwide rollout in December of that year.
It was discontinued one year later at the end of 1993.
From 2015 to 2018, it made a few brief comebacks with a short release in the US.
“This is a ring, sir”: the ring announcement yielded some jokes on Twitter, but Pepsi reacted gamely
Do the dew? The Twitter account for Mountain Dew, which is owned by PepsiCo, offered a proposal idea
Sparkly: Pepsi responded by mocking a green Mountain Dew version of the ring
Since Pepsi shared the ring news on Twitter – along with a video with a romantic proposal – dozens have spoken with submissions and jokes.
The Twitter account for Mountain Dew, owned by PepsiCo, offered a proposal idea – and Pepsi responded by mocking a green Mountain Dew version of the ring.
When a commentator asked if the ring was edible, Pepsi replied: “We took the liquid from Crystal Pepsi and transformed it into a lab-grown diamond. So please don’t try to consume it. “
Another asked them to bring Crystal Pepsi back and asked the brand to reply: “Technically we did … it’s just in ring form …”