People email Snapchat because they desperately don't want to lose their Snapstreaks

Kaitlyn Tiffany and I have spent a lot of time talking about Instagram product features on our Why do you press that button? podcast. (View that back catalog.) So for this week's episode, we want to talk about Snapchat, the app that pioneered the Story format. Instagram copied the ephemeral stories three years ago, so what other functions do people keep on Snapchat?


For this episode we survey multiple Snapchat users about the functions that bind them to the app. For some, it's Snapstreaks, a feature that keeps track of and visualizes how long someone has been continuously busy. These users are so loyal to Snapchat that they email the company if they miss a day of Snaps and ask for their Snapstreaks. The company responds and appears to be mandatory. Snap does not comment on this story about how this process works or who approves these requests.

Another guest loves Snapchat because of the trophies she earns playing in the app. Another guest is happy to send nude photos & # 39; s and Kaitlyn's sisters say it's a good app to share toilet humor. Really!

However, before we chat with our guests, we invite The edgeCasey Newton, editor-in-chief of Silicon Valley, to describe the emergence of Snap and how the company is doing now, posts Instagram stories.

Listen to the above episode and you can subscribe anywhere on the show where you usually get your podcasts. To make it easy for you, we have also linked our usual places: Apple Podcasts, Pocketcasts, Spotify, Google Podcasts, and ours RSS feed.

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