Peloton launches clothing line in Australia with $128 leggings suitable for the studio and the street
Celebrity-loved fitness brand Peloton has finally brought its coveted line of clothing to Australia, months after launching its famous spin bikes Down Under.
Designed by athletes and spinning instructors, the collection features stylish activewear made from premium polyester and spandex that has been expertly tested to ensure it stays in place even during the most strenuous workouts.
The range, featuring a mix of men’s, women’s and gender neutral styles with prices ranging from $24 to $182, is now available for order online for the first time in Australia.
Arguably the star of the show are the $128 Move Mission leggings, made from buttery soft, quick-drying compression fabric that’s just as suitable for wearing to the gym as they are on the street.
World-renowned fitness brand Peloton has finally brought its coveted line of clothing to Australia, weeks after launching its famous spin bikes Down Under. Perhaps the star of the show is these $128 leggings, equally suitable for the gym as they are on the street.
Available in sizes XS to XXL, the high-waisted tights are seamless and have a slim back pocket, perfect for stashing your phone.
Other standout features include an ultra-supportive high-neck sports bra ($88) and high-waisted cycling shorts (also $88) with a tummy-tuck band.
Peloton started selling clothing in 2014 and has released seasonal and cultural collections in the past in collaboration with various brand partners.
But this is the first time that the majority of the collection includes items from the brand’s own private label.
Available in sizes XS to XXL, the high-waisted tights (shown) are seamless and have a slim back pocket, perfect for stashing your phone
The range, which features a mix of men’s, women’s and gender neutral styles with prices ranging from $24 to $182, is now available to order online for the first time in Australia.
Pelton’s vice president of apparel, Jill Foley, said it’s an exciting time for the world’s leading interactive fitness platform.
“I couldn’t be happier to officially launch Peloton Apparel, a brand influenced by our amazing instructors,” said Ms. Foley.
“With every collection, we offer reliable pieces that support your sweatiest days, your busiest days, your rest days and beyond.”
In June, Peloton delighted fans by bringing its world-renowned home fitness subscription program to Australia.
The exercise platform, which has celebrities including Beyonce, and is known for bringing the energy of group fitness classes to your living room, rolled out on July 14, along with its famous spin bikes and app.
Peloton finally launched in Australia on July 14
The newer model (Bike+) (left) has a rotating screen so users can seamlessly switch between cycling and workouts such as yoga, strength training, barre, HIIT, running, meditation, boot camp and Pilates
The bikes have become a worldwide hit thanks to their interactive HD touchscreens that provide access to more than 15,000 fitness classes, both live and pre-recorded, curated playlists and more than five million like-minded community members.
The newer model (Bike+) has a rotating screen so users can seamlessly switch between cycling and workouts such as yoga, strength training, barre, HIIT, running, meditation, boot camp and Pilates.
But the celebrity-approved gear comes with a Hollywood price tag, with the Peloton Bike costing $2,895 and the Bike +$3,695.
The price includes delivery, but it costs an additional $59 per month for a subscription to unlimited live and on-demand classes.
However, with the average member attending 26 classes per month, it is significantly cheaper than the average gym membership and much more convenient.
Beyonce has been a member of Peloton for several years and has described it as a company that helps people ‘be the best version of themselves’
What is Peloton and what is the difference between each bike?
What is Peloton?
Peloton is a global interactive fitness platform that brings the energy and benefits of studio-style workouts to the convenience and comfort of home. Members have access to live and on-demand classes taught by a selection of elite instructors and curated playlists from the world’s top artists.
What is the Peloton bike?
The original Peloton Bike ($2,895*) combines fitness, technology and media to connect riders with world-class workouts (live and on-demand).
It includes a 22-inch HD touchscreen with class videos, smooth magnetic resistance, a real-time leaderboard that allows you to track your progress against other riders.
The Peloton Bike+ ($3,695*) unlocks a more seamless workout with content on and off the bike
What is the Peloton Bike+?
The Peloton Bike+ ($3,695*) unlocks a more seamless workout with content on and off the bike. It makes it easier to supplement an indoor cycling class with additional strength, yoga, stretching and meditation classes via a 23.8-inch HD touchscreen that can rotate 360 degrees.
It includes a high-fidelity sound system with four speakers and a touch-free optional customization that automatically scales your resistance based on Target Metrics.
You can also pair your Apple Watch to sync your heart rate and calories.
* Price includes delivery costs. A fee of $59/month is required for unlimited access to live and on-demand classes.
What is the Peloton app?
Access to the Peloton app is free for All-Access members, but costs $16.99 for non-bike owners. It provides anywhere, anytime access to the entire content library and includes workouts in a variety of categories, including indoor cycling, running, bootcamp, walking, strength, stretching, cardio, barre, Pilates, yoga, and meditation.
Peloton was founded in New York City in 2012, when CEO John Foley struggled to fit studio gym classes into his busy schedule with two kids at home.
He wanted to bring in the benefits of studio-style classes so that people could access their motivation, music, power and intensity anytime, anywhere.
With live and on-demand classes taught by a roster of elite instructors, the brand’s immersive content will be accessible to Australians via the bikes along with the Peloton app.
With instant access to classes, performance tracking stats, and a motivational real-time leaderboard, Aussies will enjoy a workout and a comprehensive and socially connected experience in their own home.
You can learn more about the launch of Peloton across Australia here.