Pearson launches a Netflix-style subscription model for its digital textbooks in the US
Pearson has launched a Netflix-style subscription model for its digital textbooks in the US.
For £11 a month, students can access books from the UK-based publisher through an ‘all-you-can-eat’ online model.
Pearson targets the 10 million American college and university students who use a Pearson textbook or online learning resource each year.
Book: For £11 per month, students can access books from the UK-based publisher via an ‘all-you-can-eat’ online model
Chief executive Andy Bird hopes the offering will breathe new life into the FTSE 100 group by building lifelong relationships with students.
Bird, who took charge of the publisher in October, said the Pearson+ service had the same intuitive interface students have come to expect from music and movie streaming apps.
The subscription model has become a trend, with the publishing company following the success of Netflix and Bird’s former employer Disney, which launched Disney+ in 2019.
The publishing house Titan also reported a 17 per cent rise in revenue to £1.6bn in the first six months of the fiscal year and a profit of £127m – compared to a loss of £23m a year ago.