Peacock Signs 9 Million After Addition of WWE and The Office


Comcast said that The office and WWE were to thank for its new streaming service, Peacock, Add 9 million registrations during the first three months of 2021. Peacock now has a total of 42 million members in the United States. That looks strong compared to HBO’s 44.2 million US customers, but it comes with a huge caveat: Peacock has a free tier, and Comcast isn’t saying how much customers are paying.

Still, Peacock got a big boost during a quarter when other streaming services posted slower growth. HBO has added 2.7 million subscribers in the US and Netflix has added 4 million subscribers worldwide. (Disclosure: Comcast is an investor in Vox Media, The edgeparent company.)

Two big names contributed to this quarter’s growth. The office became exclusive to Peacock on January 1, after leaving Netflix, where it had become an important part of watching comfort. And on March 18, the WWE network launched on Peacock, with more than a decade of pay-per-views.

The problem will be whether Peacock can keep this up. Those were two big names, and the service didn’t even have a particularly remarkable quarter – it added 11 million registrations last quarter, and it added 10 million registrations before the service even fully launched. So 9 million, by comparison, over a quarter where it released some big names is starting to look a bit concerning.