There are more streaming options than ever before, and now Peacock has joined the list of services that are getting even more expensive.
A media update reported by Variety, the hollywood reporterand The Streamable Confirmed prices for both of its streaming plans are going up, starting August 17, with the cheaper Premium plan going up $1 every month, from $4.99 to $5.99, and the Premium Plus package removing ads from most content and Add downloads for offline viewing along with access to local live NBC channels will increase by $2, from $9.99 to $11.99 per month.
Customers will be notified of the price change with messages that will start going out tonight. However, company representatives were unable to comment on the record for annual price adjustments (which has been $49.99/$99.99).
It’s Peacock’s first price hike, but just the latest in a series of hikes that have pushed up the prices of everything from Netflix to (not HBO) Max, Paramount Plus, Disney Plus, and the rest of its bundle.
The truth is that this trend will not stop anytime soon. Streaming services need to raise their prices or embrace advertising if they want to meet investor expectations. They will simply have to risk losing subscribers who don’t want to pay these high prices down the road.
The streaming content scheduled for the next few months for Peacock isn’t cheap, including new twisted metal TV show, WWE, Big Ten college sports, an NFL playoff game and more. Beyond that, some subscribers joined Peacock in June 2022 when a coupon code from “summerofpeacock” got them to sign up for a year of the Premium package for just $20, and that’s about to expire. For the people who stayed, they are about to pay a few more dollars a year.
Disclosure: Comcast, owner of NBCUniversal, is also an investor in Vox Media, the edgeparent company of .
