Peacock enters the metaverse.
The streaming service from NBCUniversal and Meta Platforms Inc. announced Wednesday that Peacock will be available starting today on the Meta Quest lineup of virtual reality headsets.
Peacock’s arrival to Meta’s VR platform is part of a larger, previously announced partnership between the companies that will see NBCUniversal bring a number of interactive experiences to Meta’s Horizon Worlds and the Meta Avatars Store. Halloween Horror Nights, Universal Monsters and The office are among the IP coming to Meta’s platforms.
But it also includes Peacock, which will create a virtual TV set within Horizon Worlds that will allow users to watch scripted programs such as Poker face and live sports like Sunday night football through their Oculus headsets.
To tie in with the launch, the companies are also offering a special Peacock promotion where existing Oculus users using Peacock can get three months of Peacock Premium for free, while new buyers of the Meta Quest 2 or Meta Quest Pro can get 1 year of Peacock Premium for free .
“The launch of Peacock on Meta Quest 2 and Meta Quest Pro meaningfully expands the existing partnership between Meta and NBCUniversal, and gives users more options to experience Peacock’s robust content offerings in an immersive VR and streaming experience,” said Annie. Luo, EVP, Head of Global Partnerships & Strategic Development. “Whether it’s a VR experience featuring The Office or an iconic movie franchise, a live sporting event or the next groundbreaking Peacock original, there’s something for everyone.”
Peacock isn’t the first streaming service to join Meta’s platforms. YouTube, Netflix, and Prime Video already have apps on the immersive platform, allowing users to cozy up next to their virtual fireplace (or, depending on your home screen, your window floating above the earth, or your private beach), and watch their favorite shows. to look at .
