Paying to promote your tweets won't mean much to your personal brand

Why do people pay to promote their tweets? Is the entire promoted tweet market a scam, or can a promoted tweet make you famous and popular online? This week on Why did you press that button?, Kaitlyn Tiffany and I are trying to find answers. Well, really, Kaitlyn travels in the depth of promoted tweets and then reports what she has learned.

In this episode we chat with a columnist of promoted tweets – the man behind the Promoted tweets Twitter account – as well as an influencer who has used promoted tweets to boost his own brand. We will not spoil how that went. Kaitlyn then takes a minute to promote her own tweet and gives us the results of that $ 50 investment. Then, The edge& # 39; s engagement editor Ruben Salvadori comes in to give advice. Finally we talk to Patrick Abron, co-founder of, about self-promotion and the intricacies and inconveniences of & # 39; personal brand management & # 39 ;.

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