Paying to promote your tweets won't mean much to your personal brand

Why do people pay to promote their tweets? Is the entire promoted tweet market a scam, or can a promoted tweet make you famous and popular online? This week on Why did you press that button?, Kaitlyn Tiffany and I are trying to find answers. Well, really, Kaitlyn travels in the depth of promoted tweets and then reports what she has learned.

In this episode we chat with a columnist of promoted tweets – the man behind the Promoted tweets Twitter account – as well as an influencer who has used promoted tweets to boost his own brand. We will not spoil how that went. Kaitlyn then takes a minute to promote her own tweet and gives us the results of that $ 50 investment. Then, The edge& # 39; s engagement editor Ruben Salvadori comes in to give advice. Finally we talk to Patrick Abron, co-founder of BrandYourself.com, about self-promotion and the intricacies and inconveniences of & # 39; personal brand management & # 39 ;.

Listen to the above episode and you can subscribe to the show where you usually get your podcasts. To make it easy for you, we have also linked our usual places: Apple Podcasts, Pocket Casts, Spotify, Google Podcasts, and ours RSS feed.