Patreon says the effects of the COVID-19 pandemic have reached its platform. In a blog post today, the company said more than 30,000 creators signed up for an account in the early weeks of March. These makers are likely independent artists who have been particularly affected by the government restrictions of large gatherings, as well as restaurant and company closings.
The company also says that average new customer growth in the US, UK, Canada, Germany, Australia and Italy has increased by 36.2 percent compared to February, which could suggest people are looking for ways to improve their favorite makers. The report does not provide concrete numbers about the number of customers who have signed up in recent weeks and instead offers only some charts and graphs.
At the same time, the company has seen more people cut their commitments, and “some” of those people cited COVID-19 as the reason. Again, it doesn’t offer concrete numbers or percentages even in this case, although it does note that the support gains in fan support outweigh people’s cancellations.
Patreon’s report is expected to be relatively high during this period. Of course, as companies close, independent creators look for ways to earn back revenue, be it donation-based live streams or ongoing membership support for services like Patreon. It is daunting to hear that some people are canceling their membership, but that is consistent with what we would expect. The economic outlook for the US and the world is currently grim, prompting people to tighten their budgets. Patreon gives independent creators the opportunity to reach their fans, but if those fans don’t have a job, the platform is also at risk.