Paris Hilton shined as the face of Agent Provocateur’s latest campaign.
The 43-year-old heiress stars in the brand’s fall/winter 2024 collection, turning heads as she models a variety of daring looks from the lingerie company.
In a photo shoot captured by photographer Greg Williams, Hilton raised temperatures as she posed by a fireplace and more.
Sitting in the driver’s seat of a classic car, Paris, who will soon release her second studio album, donned a sexy lace bra with matching underwear and garter along with a choker necklace with pearls and the brand’s initials.
She tilted her sunglasses to the side with attitude as she placed her other hand on the steering wheel.
Paris Hilton shines as the face of Agent Provocateur’s latest campaign
Among the most dazzling looks she sported was a strappy black bra made with pearls that served as sleeves.
She donned a particularly daring bra and matching bottoms as she posed next to a sink.
But she covered herself with a shiny grey robe adorned with pink straps.
“It’s the ultimate tribute to iconic femininity,” Paris said of the new campaign in a statement obtained by Women’s clothing for everyday use“For me, AP has always embodied empowerment and elegance and joining them in this celebration of their legacy is an honor.”
“For me, she’s sexy, edgy and provocative,” said Sarah Shotton, creative director of Agent Provocateur. “Paris is amazing and a huge AP fan. I made her bridal lingerie and a special kimono. She’s a real AP girl.”
Paris even attended the launch of Agent Provocateur’s store in Los Angeles in 2000.
“Since 1994, Agent Provocateur has rewritten the rules of lingerie, empowering and celebrating women around the world,” the brand explained in its Instagram Stories about the campaign.
To kick off our 30th anniversary, global icon, mother, businesswoman, activist, actress and DJ, Paris Hilton, stars in The Provocateur.
The 43-year-old heiress stars in the brand’s fall/winter 2024 collection, turning heads as she models a variety of daring looks from the lingerie company.
Among the most dazzling looks she sported was a strappy black bra made with pearls that served as sleeves.
In a shoot captured by photographer Greg Williams, Hilton raised temperatures as she posed by a fireplace and more.
She relaxed seductively by the roaring fire.
She donned a particularly daring bra and matching bottoms as she posed next to a sink.
But she covered herself with a shiny grey robe adorned with pink straps.
‘Conceptualized by creative director Sarah Shotton and shot in Los Angeles by Greg Williams, this is a Hollywood love story between an iconic woman and an iconic brand.’
Meanwhile, Paris was spotted leaving the SiriusXM studios in New York City on Wednesday.
The socialite looked fabulous in a grey Rolling Stones tank top, pleated leather skirt and thigh-high boots.
The heiress has been especially busy lately as she prepares for the release of her second studio album, Infinite Icon.
Infinite Icon is due out on September 6th. This is their first full-length album in almost 20 years.
Hilton got into the spirit of the West with a cowboy hat
She also sported a long-sleeved look with heels.
“It’s the ultimate tribute to iconic femininity,” Paris said of the new campaign in a statement obtained by Women’s Wear Daily.
Hilton posed in the backseat of the classic vehicle.
Meanwhile, Paris was spotted leaving the SiriusXM studios in New York City on Wednesday.
The heiress has been especially busy lately as she prepares for the release of her second studio album, Infinite Icon.
Her album comes nearly two decades after her 2006 self-titled debut, which included the single Stars Are Blind.
In addition to her album, Hilton and her former Simple Life castmate Nicole Richie have been filming their new reality show, Paris and Nicole The Encore.
The dynamic duo launched their careers by starring in their own reality show, The Simple Life, which aired for five seasons from 2003 to 2007.
Outside of her career, Paris has been married to Carter Reum since 2021 and they share two children: one-year-old son Phoenix and daughter London, who will celebrate her first birthday in November.