Panic buyers hit Australian supermarkets Coles and Woolworths in search of Tasty Toobs

Panic buying returns to Australian supermarkets as desperate shoppers try to get their hands on Tasty Toobs

  • Supermarket giants reported stock shortages after Tasty Toobs comeback
  • Shoppers flocked to stores to grab a pack after a 6-year hiatus
  • Coles and Woolworths can’t keep up with unprecedented snack demand
  • Customers have compared inventory shortages to panic buying scenes during the lockdown

Supermarkets have reported shortages of a popular snack fueled by panic buying by desperate shoppers.

Smith’s Tasty Toobs sell out as soon as they hit Australian shelves, as loyal fans rush to supermarkets to get their hands on the iconic snack.

Frustrated customers have taken to social media to comment on the product’s widespread shortages, with one user writing to Coles:

‘Where are they? Never seen in stores!’

Smith’s Australia (pictured) confirmed it is working with suppliers and retailers to replenish supermarket shelves with Tasty Toobs

A customer contacted Coles to track down the product amid strong demand for the popular snack

A customer contacted Coles to track down the product amid strong demand for the popular snack

Woolworth's has also been inundated with questions about the location of Tasty Toobs

Woolworth’s has also been inundated with questions about the location of Tasty Toobs

“Couldn’t find them anywhere in the store or online, was it a one-off batch or something? Come on Smith’s, we’ve been wanting this one for so long,” wrote another.

Another user took to the Woolworths Facebook page in an attempt to find the coveted snack:

“Has anyone been lucky enough to buy these?”

“I haven’t seen them in a store yet. It seems like they came and went in the blink of an eye. If they’re so popular, the question begs, why were they discontinued in the first place?’

The shortage of Tasty Toobs has been compared to panic buying restrictions during lockdowns, with product limits reportedly being imposed on the snack.

Woolworths confirmed another shipment was arriving but could not provide further details on when and where the stock will be delivered.

Tasty Toobs are also not available for purchase online at either Woolworths or Coles.

A devoted follower on Facebook called ‘Bring back tasty toobs‘ has tracked inventory levels across Australia with several sightings of the snack in supermarkets in Gungahlin, ACT, Glendambo, SA and St Kilda, Victoria.

Amid the panic, Smith’s chips assured that the company has worked with retailers to ensure the product is available to customers, confirming that the fan favorite will be on shelves for “at least six months.”

'Bring Back Tasty Toobs' Facebook page has tracked stock levels across Australia

‘Bring Back Tasty Toobs’ Facebook page has tracked stock levels across Australia

Due to unprecedented demand, Woolworths and Coles have confirmed with Daily Mail Australia that Tasty Toobs will be restocked as soon as possible.

“Tasty Toobs is one of the biggest relaunches the Coles snacks have seen, customers are incredibly nostalgic about this product and buy the product in boxes because they don’t want to miss it,” Coles says.

“This will inevitably cause some availability issues, but Coles customers will see more on the shelves in the coming weeks.”

Coles has confirmed that the product will soon be restocked with customers eager to get their hands on the iconic snack after it's been six years

Coles has confirmed that the product will soon be restocked with customers eager to get their hands on the iconic snack after it’s been six years

Woolworths also guaranteed the stock would come back on shelves while confirming that no product limits had been imposed on the snack.

“There is significant demand for the limited-edition snack and some stores are currently low on inventory,” Woolworths said.

“We are working closely with the supplier to bring forward deliveries and restock the shelves in the coming weeks.”

After years of fan petitions, the snack was relaunched in late July after a six-year hiatus from supermarket shelves.

The famous tomato-flavored tubular chip costs $4.29 a bag and flies off the shelves faster than toilet paper, with one supermarket selling 700 packs in a single day.

Earlier this month, customers who stocked up on Tasty Toobs tried to resell a box of eight sachets for a whopping $110.

There are over 55 listings for Tasty Toobs on eBay, including boxes with a starting bid of $100, while prices for individual packs range from $19.95 to $30.

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