The world’s first designer fragrance ‘scientifically proven’ to make you feel sexier is now on the shelves – here’s how it works
- Paco Rabanne has created a perfume that has been scientifically proven to make you feel sexy
- Phantom fragrance is formulated using algorithms and artificial intelligence
- It contains natural ingredients such as lavender, lemon, patchouli and vanilla
- The fragrance has been proven to improve confidence and sexuality once it touches the skin
- Phantom comes in the world’s first ‘smart’ bottle that syncs with your phone
Fashion and fragrance giant Paco Rabanne has created the very first perfume scientifically proven to make you feel sexy.
The new Phantom fragrance for men is composed by four master perfumers who used artificial intelligence, algorithms and neuroscience to develop a fragrance that enhances feelings of confidence, energy and sensuality as soon as it hits the skin.
After lengthy experimenting with unusual combinations, the French fashion brand opted for a blend of natural, vegan ingredients, including lavender, lemon, patchouli, vetiver and vanilla, poured into the world’s first refillable ‘smart’ bottle.
A contactless communication chip built into the cap of the robot container syncs with your phone through an app packed with interactive games, filters and personalized playlists.
Paco Rabanne’s new Phantom fragrance (pictured) is composed by four master perfumers who used artificial intelligence, algorithms and neuroscience to develop a fragrance that enhances feelings of confidence, energy and sensuality as soon as it hits the skin.
All you have to do is tap your phone on the top of the bottle to access a world of augmented reality.
Huge efforts have gone into developing the revolutionary fragrance, which was tested on young men between the ages of 18 and 35 to determine what emotions it triggered in the brain.
The ingredients were selected after neuroscientists demonstrated that they can activate areas of the brain associated with seduction, alertness and energy.
The fragrance launched in Australia on August 1 and is available now from Myer with prices starting at $106 (AUD).
Paco Rabanne’s innovative fragrance may be the first to make wearers feel sexy, but it’s not the first time a brand has used scientific formulas in its fragrances.
How smell can evoke emotions and memories
The anatomy of the human brain is such that emotion and memory can be activated by smells and smells.
Scientists studying olfaction have shed light on how olfaction is linked to brain function.
According to Brain Facts, smell starts in the back of the nose, where millions of sensory neurons lie.
The ends of these neurons contain proteins called receptors that bind odor molecules.
Each receptor can be activated by many different odor molecules, but the forces that bind receptors and odor molecules can vary greatly in strength, meaning some interactions are a better fit than others.
Once an odor molecule binds to a receptor, it activates an electrical signal that travels from the sensory neurons to the olfactory bulb which relays the signal to other brain regions for processing.
Smell information goes to the piriform cortex and the thalamus, a structure that serves as a sensory analysis station for the brain.
When we experience a surge of emotion or memory after sniffing a particular odor, it occurs as a result of the thalamus sending odor information to the hippocampus and amygdala, important brain regions involved in learning and memory.
After lengthy experimenting with unusual combinations, the French fashion brand opted for a blend of vegan ingredients, including lavender, lemon, patchouli, vetiver and vanilla.
A contactless communication chip built into the cap of the robot container syncs with your phone via an app packed with interactive games, filters and personalized playlists
In September 2019, Adidas launched a fragrance collection designed to increase your desire and ability to exercise.
The line included two masculine and two feminine scents, scientifically formulated to change your mindset towards exercise.
Created in collaboration with elite athletes, each fragrance activates a unique emotional center of the brain and nervous system to enhance performance.
Prices start at $29 for 30ml and $49 for 100ml bottles from merchants such as Chemist Warehouse, My Chemist and My Beauty Spot.