Oxford Street is not dying, insists jeweler Pandora
The world’s largest jeweler has said that Oxford Street is looking up.
The famous heart of London’s West End is littered with tacky sweet shops after illustrious names close.
But Pandora, whose brand ambassador is actress Millie Bobby Brown, and which has around 230 stores in the UK, opened its third on Oxford Street yesterday and is optimistic about the future.
“Oxford Street is on the road to recovery,” property manager Andrew Milner-Walker said.
“Our confidence in the rejuvenation of the High Street is one of the reasons behind our decision to expand our investment in London’s premier shopping location.”
Looking ahead: Pandora’s brand ambassador is actress Millie Bobby Brown (pictured)
But in a further setback, furniture seller Ikea is delaying the opening of a new store because its building needed more work, with a planned opening in fall 2024.
Another big name to move is HMV, which will reopen its old store after a four-year absence.
The shift to online shopping and the pandemic have left the street a shell of its former self.
Swiss Watches chief executive Brian Duffy said: “I would almost describe it as a kind of national embarrassment.”