The most long-awaited new series in the first originals of Apple TV +, The Morning Show, has received largely lukewarm reviews despite its A-list cast led by Jennifer Aniston, Reese Witherspoon and Steve Carell.
The drama series shows TV anchor Alex Levy & # 39; s (Aniston) struggle to maintain her position in a leading morning program after her old co-host Mitch Kessler (Carell) is fired over allegations of sexual misconduct.
Witherspoon plays the lead as Bradley Jackson, a conservative news reporter in a small town who desperately wants to strengthen himself as a replacement for Kessler in the show.
The core cast is capped by Billy Crudup as Cory Ellison, a broadcast network president who has recently been appointed to lead the news division despite his total lack of experience in the area, and Mark Duplass as Chip Black, the show's executive producer.
The Morning Show is loosely based on the book Top of the Morning: Inside the Cutthroat World of Morning TV by CNN journalist Brian and has drawn comparisons with the resignation of Matt Lauer from the Today Show last year.
The general consensus among critics who showed the show prior to the Friday debut was that, as Rolling stoneAlan Sepinwall said it: & # 39; The Morning Show is not terrible. & # 39;
With a dazzling $ 15 million per episode, a total of $ 300 million over two ordered seasons, the overwhelming ratings – and scores of 60 and 71 percent respectively on Metacritic and Rotten Tomatoes – are a grim harbinger for Apple TV + as it fights for a TV spot on a spot in the exploding streaming service scene.
Apple TV's highly anticipated original series, The Morning Show, was largely lukewarm, despite the A-list cast led by Jennifer Aniston, Reese Witherspoon and Steve Carell. A poster for the series, which will be released on Friday, is shown above
Sepinwall praised versions of Crudup, Aniston and Witherspoon and called the direction of Mimi Leder & # 39; self-assured and eye-catching & # 39; but concluded: & # 39; the series is a well-polished snore, a good example of how throwing money at a problem – in this case, Apple's need to dive into streaming wars … – is not necessarily the best way to solve it. & # 39;
He added that, despite its # MeToo relevance, the & # 39; program feels that it can be broadcast on TV at any time in the last 15 to 20 years, as long as the blasphemy is cut off & # 39 ;.
Sepinwall compared The Morning Show with The Newsroom from HBO, which he said the first was the spicy dialogue, the rising rhetoric, or any attempt to argue why anyone cares about the future of this show-in-the show & # 39; fog.
The Hollywood ReporterDaniel Feinberg focused on the central storyline and wrote that the output of Kessler & # 39; is made toothless by reality & # 39; and & # 39; hard to buy & # 39 ;, Levy & # 39; s response to it is & # 39; annoying & # 39; and the subsequent rise from Jackson to the top is & # 39; ridiculous and unbelievable & # 39 ;.
Feinberg wrote that in the first two episodes & # 39; the show is struggling and struggling to find its focus, tone and attitude towards its main characters & # 39; before finally moving through the third & # 39; more satisfaction and self-confidence & # 39; gets.
& # 39; The colossi at Apple really came to the busy original TV marketplace to become the newest culprit of & # 39; It gets better in the end! & # 39; test patience & & # 39; the critic asked.
Aniston plays with Alex Levy, a TV anchor struggling to maintain her position in a leading morning program after her co-host Mitch Kessler (Carell) is fired for allegations of sexual misconduct
Witherspoon plays as Bradley Jackson, a conservative news reporter in a small town who desperately wants to cement himself as Kessler & # 39; s replacement in the show
The core cast is capped by Billy Crudup as Cory Ellison (left), a broadcast network president who has been newly appointed to lead the news division despite his total lack of experience in the area, and Mark Duplass as Chip Black (right), the show executive producer
IndieWire critic Ben Travers & # 39; writes that the biggest problem with The Morning Show is that & # 39; it trusts its story without knowing what it is trying to say & # 39 ;.
& # 39; All the beautiful people in the world can't keep you addicted if the goal is this confused, and hoo boy, it's hard to figure out what The Morning Show wants to achieve, or even who to look after, & # 39; Travers wrote.
He repeated Sepinwall & # 39; s praise for Anistons & # 39; fascinating conviction for her performance & # 39; and Leather & # 39; empathic eye and expansive vision & # 39; but doubted the decision to sympathize with powerful men accused of sexual misconduct.
To the extent that The Morning Show is Apple & # 39; s way to raise the alarm for its new service, feel safe to press the & # 39; snooze & # 39; button.
Mo Should we laugh at the disability of this privileged rich guy? Should we feel sorry for him? & # 39; Asked Travers.
& # 39; More often than not, it looks like the latter, and even after the third episode sends Mitch & # 39; s story to building an ignorant predator blinded by power, it gives us no reason to care for a man who, at best, has deceived his wife all the time and, in the worst case, raped women. & # 39;
Brian Lowry from CNN expressed similar concerns and wrote that Carell & # 39; s Kessler & # 39; appears a bit too sympathetic & # 39 ;.
& # 39; This is one of those shows that the star power works against in some ways, & # 39; wrote Lowry, adding that Witherspoon & # 39; exudes a bit too much movie star appearance to be completely convincing & # 39 ;.
Lowry & # 39; s review stems from the devastating conclusion: & as far as The Morning Show is Apple & # 39; s way to raise the alarm for its new service, feel safe to be on & & # 39; snooze & # 39; button. & # 39;
Witherspoon, Carell and Aniston can be seen at a press event for The Morning Show on 13 October. Some critics claimed that the impressive cast of the series stands in the way of the storyline
Vulture& # 39; s Jen Chaney called The Morning Show & # 39; a serious show that announces in every frame and every performance that it wants to be taken seriously & # 39 ;.
Chaney expressed skepticism about the showrunners' repeated insistence that the plot is not based on Lauer's fall from grace, and wrote that while Carell & # 39;it certainly does not seem to be trying to catch something specific to the embarrassed Today Show host in its execution & # 39 ;, the similarities are impossible to ignore.
& # 39; Mitch is fired for sexual misconduct and stubbornly claims that he is the one being abused; his younger, model-like wife leaves him; and it turned out that he had a button under his desk that automatically locked and locked the door of his dressing room, ”Chaney writes.
Critics praised Aniston's portrayal of Levy, where a reviewer her performance & # 39; one of the best she's ever given & # 39; called
& # 39; If you can absorb all of that and are not reminded of Matt Lauer, you were just born five minutes ago – welcome to the world! – or you have never heard of Matt Lauer in any way. & # 39;
Among the disappointing reviews were a few optimistic reviews.
Vanity FairRichard Lawson wrote: & # 39; The Morning Show is trying to grab right now, and although the show is not always working, something exciting is still trying. & # 39;
He admitted that the series does not fully record how news media work, but concluded: & I find it difficult to complain about a project where so many good actors are happy in storms, even if some of what they say is the tinny clatter from the trite or over-generalized. & # 39;
Weekly entertainmentKristen Baldwin encouraged viewers to give The Morning Show, and wrote that if we can all forgive the swollen early episodes of Succession – a primetime soap about distressed rich white men – we can certainly endure some growing pains for this ambitious drama about sad women who put their anger to work. & # 39;
Baldwin applauded for the & # 39; powerful & # 39; performing Aniston while she & # 39; ends up at tables, her phone rages at counters, and hair extensions with such & # 39; n violent disdain that you think they owe her money. & # 39;
The AV ClubAlex McLevy accused the performance of Aniston & # 39; one of the best she's ever received & # 39 ;.
& # 39; Her Alex Levy is vulnerable, calculating, naive, arrogant, controlling and messy at the same time, a wonderfully free-flowing bundle of emotions and ruthless business savvy who jockey for dominance in her personality and in her constantly changing expressions, & # 39; McLevy wrote.
& # 39; Aniston has never had such a meaty, oversized character, and she plunges headlong into the life-size nature of the role. & # 39;
He continued: & # 39; The only thing that keeps Aniston from being the best part of this series is Crudup. His grinning, super-powerful exec connects directly with the pantheon of large love-to-hate villains, a Machiavellian dusk who knows exactly when to turn on the charming charm and when the dagger must dive into your rear.
McLevy agreed with fellow critics' assertions that the show needs a while to get going & # 39; but wrote that & # 39; once it gets there, it reaches some sort of end speed, because both the protagonists and the antagonists are dragged into a flood of intrigues and office politics gamesmanship. & # 39;
The first three episodes of The Morning Show will be announced on Friday as part of the launch of Apple TV +.
If it impresses viewers, the show gives the $ 4.99 per month streaming service a fight to draw subscribers away from established competitors such as Netflix, Hulu, and Amazon's Prime Video, as well as newcomers such as WarnerMedia's # 39; s HBO Max, NBCUniversal & # 39; s Peacock and Disney & # 39; s Disney +.
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