One of America’s Most Popular Chicken Chains Sees an Unprecedented Increase in Traffic

One of America’s most iconic chicken chains is blasting past 2019 sales, though many restaurant brands are seeing this kind of surge in customer interest, this particular chain beats the competition with its current astronomical growth.

The chain in question is popeyes, which cooks its competitors, according to the latest foot traffic report from the analytics company Placer.ai. According to their data, Popeyes has not only been at the forefront of the chicken sandwich competition, but has also beaten its own stellar numbers as of 2019.

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The chain has seen a consistent increase in traffic every month compared to the same period in the pre-pandemic year. April was the strongest month with a 27.4% increase in foot traffic compared to two years ago, while still surpassing 22.4% in July 2019. Coincidentally, July is the time when the brand launched its new chicken nuggets, a long-awaited item that has certainly helped strengthen the chain’s leading role among competitors.

Based on the same statistic, here’s how other chicken chains fared against their own 2019 numbers. KFC was 17.5% lower in July than in July 2019, Chick-fil-A decreased by 2.9%, Wendy’s rose 3%, McDonald’s decreased by 0.2%, and burger king decreased by 6.9%.

But August will be a real test for Popeyes, as their iconic chicken sandwich was launched in the same month in 2019, triggering a major spike in demand (and a subsequent deficit). According to the Placer report, the chain will have a harder time beating those numbers and will see a drop in traffic for the first time this year. But if they manage to maintain even minimal growth, or at least have limited traffic declines, in August, the results will be truly impressive, data experts say.

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