- Cazoo found that 23% of motorists would avoid a car’s color because of its political connotations.
- Similar level of response from drivers when avoiding rival colors or soccer clubs.
According to a survey of motorists, almost a quarter of drivers would refuse to buy a car if its color represented a certain political party.
With a general election on the horizon, the report suggests that political awareness may be rising before the UK goes to the polls.
And there is a similar level of response from motorists when asked about buying an engine in the same color as a rival football team’s colours, showing that loyalties run deep for many Britons.
Does politics influence when buying a car? A quarter of drivers said they would avoid buying an engine if it was painted the color of a political party or football club they don’t like.
Those under 30 are the most likely to become political when choosing car color: 47 percent of young drivers surveyed said they would reject a car if its color was associated with a political party.
Regionally, motorists in Belfast (44 per cent) and Londoners (40 per cent) were most likely to avoid a car’s tone because of its political connotations, according to the survey by the car sales platform in Cazoo line.
interrogated 2,000 UK motorists and found other interesting bits about drivers’ color preferences.
It found that 23 percent of consumers would despise a car because its color represented a rival football club.
In fact, football team loyalties are much stronger in some areas, with shoppers in Belfast (41 per cent), Glasgow (38 per cent) and London (38 per cent) more likely to avoid a certain shade of paint due to loyalty to the club. suggests.
Almost one in four drivers would despise a car because its color represents that of a rival football club. We can’t imagine many Manchester City fans would want to be seen driving this Chevrolet Trax…
When respondents were asked if they could tell what kind of person someone is by the color of their car, more than half said they “probably” or “definitely” could.
Owners of blue cars are seen as loyal, caring, intelligent and fun, while people who drive red cars are seen as passionate and vain.
Nearly 17 percent of respondents believe that drivers of gray or silver vehicles are boring.
This is despite gray being the most popular color for new cars for the fourth year in a row.
While motorists often face a more difficult choice when it comes to color when trying to find a suitable used car (and paint is often considered a less important feature), those purchasing new models can choose from the palette.
However, they will probably be bothered if they want anything more than the standard shades, with black, red and blue often being manufacturers’ free extra, while white is now an increasingly popular optional extra, especially in recent years.
However, some buyers are willing to pay more for a car in the “right” color.
In fact, motorists would shell out an average of £600 extra to have their preferred paint colour.
And the survey results also reveal that male drivers would spend more on their preferred color than female drivers.
Rishi Patel, purchasing director at Cazoo, said: “Our survey results show that car color is an emotive issue and it’s intriguing to find that almost a quarter of buyers nationwide say they would consider avoiding a car if “Its color will represent a certain political party.” or soccer team.
“It’s no surprise, then, that the color of a car can have a big impact on its value, or that 13 percent of people we asked would definitely pay more for a car in their favorite color and 46 percent would possibly I would”.
