Olympic TV channel vows not to sexualize female athletes by focusing on their bodies

Olympic TV channel vows not to sexualize female athletes by focusing on their bodies after protest over women’s uniforms sparked by Norwegian beach handball team

  • Olympic Broadcasting Service said it will be more gender neutral than before
  • Norwegian beach handball team was fined 1,500 euros for wearing shorts broek
  • It sparked outrage over the sparse uniforms worn by women who sexualize athletes
  • The German gymnastics team also decided to wear full body suits for the Games

The official Olympic broadcaster has vowed not to sexualize female athletes by focusing on their bodies after a protest over women’s uniforms.

It comes after the Norwegian beach handball team was fined 1,500 euros ($1,764) for wearing shorts instead of bikini bottoms during a European Championship match in Bulgaria.

The Olympic Broadcasting Services (OBS) said it will take a more gender-neutral approach to filming than it has in the past, the CEO said Monday.

The broadcaster produces the visual feed that is distributed to all broadcasters around the world. CEO Yiannis Exarchos said the focus in Tokyo, with the Games starting on Friday, was solely on the sports performance of the athletes.

The official Olympic broadcaster has vowed not to sexualize female athletes by focusing on their bodies after an outcry over women's uniforms sparked by Norwegian beach handball's decision to wear shorts instead of bikini bottoms

The official Olympic broadcaster has vowed not to sexualize female athletes by focusing on their bodies after an outcry over women’s uniforms sparked by Norwegian beach handball’s decision to wear shorts instead of bikini bottoms

The Norwegian team (pictured playing in Zagreb in 2017) was fined 1,500 euros ($1,764) for wearing shorts instead of bikini bottoms during a European Championship match in Bulgaria

The Norwegian team (pictured playing in Zagreb in 2017) was fined 1,500 euros ($1,764) for wearing shorts instead of bikini bottoms during a European Championship match in Bulgaria

The Norwegian team (pictured playing in Zagreb in 2017) was fined 1,500 euros ($1,764) for wearing shorts instead of bikini bottoms during a European Championship match in Bulgaria

On Sunday, the German gymnastics team decided to wear a full body instead of leotards during the Games, to counter what they believed to be the sexualization of their sport and to promote freedom of choice by encouraging women to wear where they are. feel comfortable with.

By doing so, the athletes are not in violation of the rules that allow a ‘long leg one piece leotard – from hip to ankle’.

The German Gymnastics Federation (DTB) confirmed in April that its athletes took a stance against “sexualization in gymnastics,” adding that the issue was important in efforts to prevent sexual abuse, the BBC reported at the time.

German gymnasts (LR) Elisabeth Seitz, Pauline Schaefer, Kim Bui and Sarah Voss debut the unitards they chose to wear instead of leotards at the Games

German gymnasts (LR) Elisabeth Seitz, Pauline Schaefer, Kim Bui and Sarah Voss debut the unitards they chose to wear instead of leotards at the Games

German gymnasts (LR) Elisabeth Seitz, Pauline Schaefer, Kim Bui and Sarah Voss debut the unitards they chose to wear instead of leotards at the Games

Pictured: Pauline Schaefer from Germany will compete in the more conventional leotard worn in sport in August 2018.  By not wearing leotards, the German team said they were countering what they believed to be the sexualization of their sport

Pictured: Pauline Schaefer from Germany will compete in the more conventional leotard worn in sport in August 2018.  By not wearing leotards, the German team said they were countering what they believed to be the sexualization of their sport

Pictured: Pauline Schaefer from Germany will compete in the more conventional leotard worn in sport in August 2018. By not wearing leotards, the German team said they were countering what they believed to be the sexualization of their sport

Exarchos said that while the OBS was not responsible for what athletes wore, it planned its coverage so as not to reinforce gender stereotypes.

“As broadcasters, we don’t give guidelines about what the athletes should wear,” Exarchos said.

“What we can do is make sure that our coverage doesn’t highlight or contain in a certain way what people wear and whether the clothes they wear highlight certain parts of the body that are associated with stereotypes.”

In the past, the broadcast of some sports such as gymnastics and beach volleyball, where female athletes’ leotards and bikinis cover less of the body than male competitors’, has been criticized as stereotyping female athletes.

“You won’t see in our coverage some things that we’ve seen in the past, with details and close-ups in parts of the body or elements that talk about sexuality or some other type of gender stereotyping,” Exarchos said.

OBS CEO Exarchos said that while the broadcaster was not responsible for what athletes wore, it planned its coverage in such a way as not to reinforce gender stereotypes.

OBS CEO Exarchos said that while the broadcaster was not responsible for what athletes wore, it planned its coverage in such a way as not to reinforce gender stereotypes.

OBS CEO Exarchos said that while the broadcaster was not responsible for what athletes wore, it planned its coverage in such a way as not to reinforce gender stereotypes.

In the past, the broadcasting of some sports such as gymnastics and beach volleyball has been criticized as stereotyping female athletes, with female athletes' leotards and bikinis covering less of the body than those of male competitors.

In the past, the broadcasting of some sports such as gymnastics and beach volleyball has been criticized as stereotyping female athletes, with female athletes' leotards and bikinis covering less of the body than those of male competitors.

In the past, the broadcasting of some sports such as gymnastics and beach volleyball has been criticized as stereotyping female athletes, with female athletes’ leotards and bikinis covering less of the body than those of male competitors.

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