As management companies continue to dominate the Hollywood landscape in the wake of agency consolidation, a new management and production company is launched into the fray with a focus on global talent and content.
Objectively Good Media and Management (OGM) is a Los Angeles-based management and media company with international talent hailing from the US and UK to Nigerian and Kenya. Founders Nicholas “Nikko” Lara, Mohamed Kheir, Uwakokunre “Kokie” Imasogie and Matthew R. Cooper came together to form OGM in 2022 after careers spanning finance, technology and music, as well as talent development and production.
The current OGM talent roster includes Elsa Majimbo, the internet comedian who rose to fame on TikTok and recently became the youngest person named in the Forbes 30 under 30 list, and Akwaeke Ezemi, the award-winning Nigerian author behind it New York Times bestseller Vivek Oji’s death. Customers also include actress Diamond White, currently the star of the Marvel/Disney animated series Moon Girl and Devil Dinosaurand Simran Kaur and Sonya Gupta, the popular podcasters behind the Girls That Invest Podcast.
“It’s a manager’s job to give their clients opportunities they didn’t think they could unlock,” says Kheir, who earned his master’s degree in architecture before diving into the world of brand and talent development. He notes that the typical OGM client is a multi-hyphenate client like Nikki Steward, a celebrity chef who has worked with Dave Chappelle, Questlove, and Kevin Hart, among others, with a focus on combining cannabis and cuisine. “At OGM, we strive to pour gasoline on all sparks of opportunity,” he adds.
On establishing OGM, Lara says, “Our team’s collective experience and our diverse backgrounds hold great value in how we look at new opportunities, whether it’s on the media side or the management side.” Lara was previously COO of the inclusive international beauty company Beauty Bakerie Cosmetics Brand.
Producer and manager Imasogie, who previously worked with Burson Cohn Wolfe and Warner Music Group before founding boutique consulting firm Iroko Treehaus, adds: “We are an international group and one of the benefits is that we don’t look at anything — whether it’s a being a talent or a project – purely from a domestic perspective. We don’t shy away from thinking about a global audience; it comes naturally to us because of who we are.
OGM’s media business will be led by Cooper, whose credits include Honk for Jesus. Save your soul, the Sundance star starring Regina Hall and Sterling K. Brown who was plucked from the party by Focus Feature. He joins the company after co-founding financial production outfit Pinky Promise.
“An OGM project is something that’s creatively satisfying, led by the brilliant talent in front of and behind the camera, and it’s also something that we believe the world should see – not just see – something the world should see. see,” says Cooper, adding, “It’s a story that needs to be told. It’s a talent that needs to break through.”
OGM plans to work with talent behind the camera at all levels, but the focus will be on producing the first or second project from emerging filmmakers.