Last month Nvidia not launched the RTX 4080 12GB after quite a bit of confusion around the naming and pricing of two GPUs that had completely different specifications.
Well, famous leaker @koite7kimi says the 12GB model of the RTX 4080 will return to the market – recently rebranded as the RTX 4070 Ti. According to the leak, we can see the reincarnated graphics card in early January.
The original RTX 4080 12GB becomes RTX 4070 Ti instead.Nov 8, 2022
Of course, any leak should be taken with a grain of salt, though we have faith in @kopite7kimi as the famed leaker has gotten many – but obviously not all – predictions correct in the past. They were perfect with specifications for the RTX3090 and RTX3080and correctly predicted that the RTX 4090 would require a whopping 450W of power. So we can take a serious look at this leak and what it means for us in terms of Nvidia’s release strategy.
It would be a little unusual for Nvidia to drop an RTX 4070 Ti for a true RTX 4070, but it makes sense to return the RTX 4080 12GB under this new title. Nvidia has been heavily criticized for the noticeable performance difference and subsequent price tags on the two flavors of RTX 4080.
Analysis: money talks
Perhaps the most important – and what we personally care about most – is the launch price. How much will the RTX 4070 Ti cost? Will Nvidia lower the price? Because if you ask us, you absolutely have to.
When the GPU was still known as the 12GB RTX 4080, it would have released for $899 (about £790 or AU$1390), which wouldn’t translate well if it were effectively rebranded as the RTX 4070 Ti, especially when the previous-gen RTX 3070 Ti was introduced for a more reasonable $599 (about £520 or AU$930)
Rival GPU maker AMD has already confirmed it’s targeting the RTX 4080 with its latest GPUs, and in light of AMD’s aggressive pricing, Nvidia’s smarter move would be to lower the price of the upcoming RTX 4070 Ti. If for some reason the company decides not to and maintains the $899 price tag, it will be a wallet penalizing $300 more than the RTX 3070 Ti; a 50% price increase between generations. To justify this ridiculous increase we need to see a 50% performance boost, which is unlikely.
Hopefully the company will take the time to think and make more consumer-friendly choices.
If you’re in the market for a graphics card, Black Friday deals are your friends. There’s no need to spend thousands of dollars when the RTX 3070 or RTX 3060 are perfectly solid GPUs, and if you’re open to more than just the Team Green models, check out our early Graphics Card Black Friday Deals to round up.