It seems that Nvidia is already thinking about its future GPUs, but CEO Jensen Huang’s recent visit to Taiwan came in the shadow of the rather embarrassing RTX 4080 12GB drama, with the company drastically withdrawing the GPU just weeks after launch. .
As HotHardware Reports, (opens in new tab) while in Taiwan, Huang apparently visited the headquarters of TSMC (Taiwan Semiconductor Manufacturing Company), one of the largest chipmakers in the world, supplying chips for the likes of Nvidia, Apple and AMD. The purpose of that visit seems to be putting Nvidia at the top of the list to get the company’s upcoming 3nm trial.
In general, smaller chips are more efficient and can be used to make more powerful products. This new 3nm process could allow Nvidia to add more cores to its GPU family in the future, and could be a deciding factor in determining the winner of the next-generation GPUs. The fact that TSMC also makes chips for Nvidia’s competitors explains why Huang was so eager to go on a charm offensive.
If successful, Nvidia’s next-generation 3nm GPUs could have a significant performance boost over the new RTX 4000 ‘Lovelace’ series, recently launched with the RTX 4090, and based on TSMC’s 5nm process.
However, it’s another Lovelace card, the recently “unlaunched” RTX 4080 12GB, that cast a shadow over Huang’s journey.
Taiwan is not only home to TSMC, but a large number of tech companies are headquartered there, including makers of third-party GPUs such as Gigabyte, Asus, and EVGA.
According to HotHardware, it appears that Huang visited a few while he was in Taiwan, and it was probably less of an informal meeting with partners, but also a place to mitigate damage. As we reported a while ago, Nvidia’s decision to halt the launch of the RTX 4080 12GB at such short notice (while the more powerful RTX 4080 16GB is still on track to launch in November) isn’t just a blow. for Nvidia – but it also affects third-party GPU makers, many of whom have already made their spin on the RTX 4080 12GB, along with branding, packaging, and promotional material with a GPU that no longer exists.
Nvidia clearly wants to make up for this inconvenience. For its part, it has promised to compensate its partners for the RTX 4080 12GB, and it’s likely that’s one of the reasons Nvidia’s CEO made personal trips to their headquarters (if the reports are correct, of course).
Those meetings may have been a little fraught, as Nvidia’s relationship with its partners seems to have been under quite a strain lately, with EVGA recently announcing that it was pulling out of GPU making, despite its cards being such a large source of revenue is for the company, and blames Nvidia’s treatment of its partners.
Has Haung’s recent tour helped smooth things out? We sure hope so — as more companies make their own models of Nvidia GPUs, that means more choices for gamers and potentially more products for our best graphics card list.