Now Walmart is getting the Bud Light treatment on drag queen Pride books as outraged consumers vow to take it down ‘next’ after boycotting Target and North Face
- Walmart also stocks some Pride items, but less prominently than Target
- Outraged consumers demand boycott of all stores promoting it
Now Walmart is facing a boycott from angry consumers determined to thwart any brand promoting Pride merchandise.
The movement began with a massive boycott of Bud Light after its partnership with trans activist Dylan Mulvaney.
Then Target faced backlash for promoting Pride apparel, including “tuck-friendly swimwear,” books, and arts and crafts in stores with well-furnished displays. seen in the children’s section.
Walmart faces boycott from angry consumers determined to thwart any brand promoting Pride merchandise
Furious: Conservative moms and shoppers plan to tackle the brand next
The North Face came next, thanks to its Summer of Pride ad campaign featuring a drag queen named “Pattie Gonia.”
And today, zealous shoppers have taken to Walmart’s Pride deals.
A mother angrily tweeted a photo of part of the store’s Pride collection and vowed to ‘sue’ the brand.
‘We supported #Target in a corner to sell #Pride products in the children’s section. Now we go for #Walmart. These woke companies need to know that enough is enough.
‘Not ONE MORE F*****G DAY. They DON’T GET our kids,’ she fumed.
Another raged over a book called “Drag Queen Hips Go swish, swish, swish.”
‘TARGET and WALMART are selling this PRIDE book. I canceled my Walmart+ subscription and deleted the target app. The book targets ages 4-8,” they raged.
Others pointed out that while Walmart stocked some Pride products, it also promoted patriotic Memorial Day products.
Another of the shirts on sale in Walmart’s online Pride section
Walmart’s Pride collection isn’t being promoted as enthusiastically in stores and online
Walmart’s Pride displays are significantly less visible than Memorial Day displays in stores
“I saw a few Pride racks that were tame at Walmart, but I also saw these pro America shirts right out front. This is how it should be,” they said.
Target has pulled some of its products online and moved Pride displays to the back of stores over fears for employee safety.
In a statement, they said: “Since the introduction of this year’s collection, we have experienced threats affecting our team members’ sense of safety and well-being at work.”
“Given these volatile circumstances, we are making adjustments to our plans, including removing items that have been at the center of the most significant confrontational behavior,” the Minneapolis-based retailer said yesterday.
The ad invites consumers to “get out…into nature with us!” “. This is the second year that The North Face has organized a Summer of Pride
Backlash: Shares of VF Corp, parent company of The North Face, are already down
While conservatives criticized the retailer for even launching a line of Pride products, Democrats criticized its backtracking.
California Governor Gavin Newsom – who oversees Target’s biggest marketplace – has accused the company of “selling out LGBTQ communities”.
“Target CEO Brian Cornell selling out the LGBTQ+ community to extremists is a real profile of courage. It’s not just a few stores down south.
“There is a systematic attack on the gay community taking place across the country. Wake up America. It doesn’t stop there.
‘Are you black? Are you Asian? Are you Jewish? You are a woman? You are next,” he said yesterday.
