Now even McDonald & # 39; s could join the vegan revolution

Now even McDonald & # 39; s could participate in the vegan revolution, while bosses are considering selling meat-free Big Macs and Quarter Pounders

  • McDonald & # 39; s CEO Steve Easterbrook is considering a vegetable burger
  • The biggest rival of the American food chain Burger King launched its own version in April
  • Greggs has also enjoyed roaring success after bringing in his vegan sausage roll
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Once upon a time a vegan in McDonald & # 39; s would settle for a pickle between two pieces of bread.

But now the fast food chain is preparing its first vegan burger in the midst of the growing appetite for vegetable diets.

McDonald & # 39; s boss Steve Easterbrook said he is considering marketing a vegetable citizen to attract new customers at a time when his competitors are taking advantage of the food trend.

McDonalds is considering bringing in a vegetable burger to attract new customers at a time when competitors are cashing in on their food trend (stock photo)

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McDonalds is considering bringing in a vegetable burger to attract new customers at a time when competitors are cashing in on their food trend (stock photo)

The largest rival in the chain, Burger King, launched its own vegan Impossible Whopper in April and has since seen an 18 percent increase in visitor numbers to American branches where citizens are being tested.

In the meantime, the British bakery chain Greggs has enjoyed roaring success after bringing in its vegan sausage roll, which has helped the turnover of £ 1 billion for the first time.

McDonald's has been under pressure for some time to widen its menu options – and although it has recently launched a spicy vegetarian wrap, it does not currently offer certified vegan meals.

Born in England, Mr Easterbrook, 52, said his German stores are already offering a vegan citizen and he is considering selling it in other countries.

He added: & # 39; We are keeping a close eye on it, so pay attention to this space. & # 39;

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