Non-Standard Insurance Market and What It Is For

Auto insurance market consists of two major division including Standard Market and Non-Standard Market. Each exists for a different type of driver as well. The former is for low-risk drivers, which refer to insurance companies’ preferable customers. Although insurers have different requirements or classification methods, ideal clients in a general sense are people with low possibility to file claims. Such customer can be anyone who has clean driving record, excellent premium payment history, good credit score, multiple policies, and students with good grades. 

They also are eligible for many discounts. On the other hand, the non-standard insurance market is for those with a high possibility of filing claims. Drivers with multiple traffic tickets and history of felony usually have difficulties in purchasing insurance from the standard market, and, therefore, there is a separate market for them., a subsidiary of American Independent Companies, Inc., is a prime example of a company that specializes in the non-standard market.

Are You High-Risk Driver?

Before every policy renewal, companies will check for your driving record from the DMV’s database. The department writes all traffic violations and tickets on your driving record since the last renewal, and insurers use the data to determine your premium. If you are good drivers with zero tickets, your company may give discounts for the nest policy period. If your record is full of tickets, you may have to pay more for premiums. 

Even worse, your insurer can cancel your policy. As a high-risk specialist, the company does not use your driving history to determine premium, approval, and cancellation. The company provides you with the coverage you need, regardless of your previous record. One of the most obvious reasons that get you into high-risk classification is DUI. It is a serious violation because it puts you and everyone else on the road to unnecessary risk of accidents, injuries, or even death. Most companies will cancel your policy because of this, and this is where the company comes in. 

It does not matter if you have been good customers for years; a DUI ticket is a sign of carelessness. Any involvement in accidents in which someone gets severe injuries or death can lead to cancellation, too. Apart from traffic tickets, there are other reasons that put you into high-risk classification, for examples:

  • Being teen driver: for most companies, teen drivers lack experiences on the road. There is a tendency for young drivers to misunderstand road signs, commit speeding, and break traffic rules. Drivers who recently get their license can be high risk as well.
  • Being elderly drivers: 70 years old drivers (or more aged) are also high risk because they no longer have excellent visibility. Such condition leads to potential involvement in the accident.
  • Poor credit history: some companies use credit history to determine approval and cancellation. Someone with bad credit score has tendencies to miss a premium payment.

There are other reasons apart from the above list, but the company does not put driving record and credit score into account when reviewing your application. It can be difficult to maintain clean records and get into a low-risk classification. In case you are high risk, the company does not use any of the above factors. When applying for coverage with the company, you only need to provide basic personal data including your address. Your address plays a significant role because it helps to determine the policy that complies with your state’s regulation. 

The company works within some other subsidiaries of American Independent Insurance Companies, Inc. to cover most states in the country. Every state has different rules regarding insurance. Some apply no-fault insurance while others do not; the minimum coverage requirement and limit are also different. This is why the company works with a network of underwriters to make sure you get the proper policy that complies with local laws. 


Purchasing policies from non-standard insurance market is more expensive than from the standard counterpart. However, just because you are high risk, it does not mean you cannot have an affordable option. You can always compare prices from different companies. The company offers various discounts and several payment options to help you manage your expenses despite your high-risk status.

Some of the best discounts from the company are as follows:


  • Driver Discounts: this category includes six different cuts and all with easy eligibility requirements. For example, Defensive Driving Course Discount requires only a completion of the course giving 15% off discount. For non-owners, the company provides up to 25% off on the non-owner policy.


  • Vehicle Discount: there are three cuts in this category. All that it takes to be eligible is to install safety devices on your vehicles such as text blocking device, airbag, passive restraint, Anti-theft system, and VIN etching. The company provides up to 15% discount for every eligible vehicle.


  • Policy Discounts: there are four discounts available; they are multi-car, paid-in-full, renewal, and prior insurance. This category can save up to 40% on the premium.

Besides a variety of discounts, The company offers some payment options to manage your expenses. The available plans are Economy, Quarterly, and Annual. Economy Plan is a payment method in monthly installment model while Quarterly is a four-month installment. Unlike the other two, Annual Plan is a paid-in-full option up front that comes with 31% discount on the premium.