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No lettuce shortage in WA, while NSW Woolies offers incentive to buy the expensive greens

Our big lettuce crisis seems to be a problem only for the eastern states, where Western Australians seemingly have no problem getting the salad staple — and at a completely reasonable price.

Prices of fresh vegetables have skyrocketed in recent months as demand outstrips supply after floods in Queensland and northern NSW devastated crops.

A head of lettuce, which typically costs about $2, can currently cost East Coast shoppers up to $12.

But in sunny Western Australia, lettuce prices have remained stable, a fact the state is only too happy to brag about.

Under the caption “What lettuce shortage?” Reddit user Dawgreen posted a photo of a Western Australian Coles supermarket stall piled high with large iceberg lettuce selling for $3.50 each.

They were stacked against an impressive pile of lettuces of different varieties, also for $3.50.

One Reddit user gleefully showed off the abundance of lettuce in his state, and commentators were quick to contrast this with the vegetable's shortages in the eastern states.

One Reddit user gleefully showed off the abundance of lettuce in his state, and commentators were quick to contrast this with the vegetable’s shortages in the eastern states.

These extraordinarily expensive lettuces went on sale at an IGA in Brisbane late last month, with the store and suppliers blaming bad weather in Queensland for a scarce crop

These extraordinarily expensive lettuces went on sale at an IGA in Brisbane late last month, with the store and suppliers blaming bad weather in Queensland for a scarce crop

This is in contrast to lettuce that sells for nearly $12 in some grocery stores along the East Coast.

The reason seems to be local sourcing.

Lettuce stocks in the eastern states have been hit hard by flooding in Queensland and NSW, along with many other vegetable crops.

Farmers in Western Australia have not been so unhappy, however.

“Almost all of our lettuce in Western Australia comes from Western Australia, which has not had the same level of delivery impact as on the East Coast,” said a Coles spokesperson.

Chief Operating Officer Matt Swindells said: Channel Nine Tuesday morning that the fresh produce growers on the east coast ‘had suffered a double blow’.

“The first are the floods that we all remember going through south-east Queensland in northern NSW. That damaged the crops, but it also prevented farmers from planting,” he said.

That will be compounded by one of the coldest winters in decades. So the crops that we’ve managed to get into the ground don’t grow as fast as they normally would.’

Woolworths also confirmed that Mother Nature had been kinder in the west.

“While bad weather has significantly impacted the availability of lettuce on the East Coast, our Western Australian lettuce growers have remained unaffected and continue to enjoy favorable growing conditions,” said a spokesperson.

“Our lettuce supply in Western Australia comes from growers in the state and availability has remained stable there.

“While growers on the East Coast have planted new crops, it will probably take a few weeks before supplies start to improve.”

“We are working closely with our East Coast growers and will continue to keep our customers informed.”

Unfortunately for those on the East Coast hoping to share in the bounty of the West, the store said there was only enough lettuce to meet the demand of the WA market.

In NSW, where iceberg lettuce sells for $6.90 each, Woolworths tries to ease the pain of buying fresh food and vegetables by offering extra reward points for doing so.

Until August 18, shoppers who spend $10 or more on fresh fruits and vegetables will receive five times the reward points on their total store, but you must have the Everyday Rewards Card.

The story said this was a “personalized offer” that can be “enhanced” through the Everyday Rewards app.

The WA-based Reddit commentators were quick to gloat about their national lettuce supremacy.

One joked about sending “help” for salads east.

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Reddit users quickly ran into the superiority of the WA stock of vegetables

“I think my parents were able to cover their Indian pacific tickets by bringing suitcases of iceberg lettuce back to Melbourne,” wrote another.

However, not everyone was so impressed.

Not everyone was equally impressed by the salad price

Not everyone was equally impressed by the salad price

The price of lettuce in the eastern states even prompted KFC to replace cabbage in its burgers, but this did not get the prime minister’s favor.

Prime Minister Anthony Albanese labeled the move a ‘crisis’ for his KFC-loving son last week and joked that it would be a priority for his cabinet to discuss.

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