Nintendo has announced That dr. Mario World, a mobile version of the puzzle game series, will be retired from service on November 1, and sales of the in-app “diamond” currency end today. Launched just over two years ago, the game is the first of Nintendo’s mobile games to be discontinued, unless you count the Miitomo-themed social network.
According to data from SensorTower collected about six months after launch, dr. Mario World was by far the worst performing Nintendo smartphone game in terms of revenue performance. That includes Super Mario Run, whose disappointing sales are prompting Nintendo to pursue freemium models in the first place. Fire Emblem Heroes remains the company’s biggest mobile hit by a huge distance and generates more revenue than the other games combined.
Nintendo went out of their way to make dr. Mario World a potential monetization machine rather than a direct translation of NES-era gameplay, but in the end it seems like not enough players have become addicted to make it worth the constant effort to keep working. Mobile games still account for a small portion of Nintendo’s total revenue; last year, the company attributed just 3.24 percent of its revenue to “mobile and IP-related revenue,” including licensing deals. Almost everything else comes from the Switch.