One of the biggest names in streaming goes to YouTube. Tyler “Ninja” Blevins started streaming on the Google platform today and found a new home after the surprising shutdown of Microsoft’s Mixer. Ninja teased the stream earlier today a tweet, and started his new YouTube venture with a Fortnite stream together with Dr. Lupo, TimTheTatman and Courage. It is not yet clear whether this is an exclusive deal or whether Ninja will also appear on other platforms, such as Twitch. Today’s stream was his very first on YouTube.
The news comes after Microsoft made the surprising announcement that it would shut down Mixer and transfer its live streaming efforts to Facebook Gaming. Streamers who signed exclusive deals with Microsoft – including not only Blevins, but also popular names like Michael “Shroud” Grzesiek and Soleil “Ewok” Wheeler – were given the option to either move to Facebook or go all the way to another platform.
The original move from Blevins to Mixer caused a major shift in the streaming industry as platforms such as YouTube, Facebook and Twitch all attempted to contract top talent for exclusive deals. And while Ninja’s viewership declined significantly after leaving Twitch, his cultural presence has demonstrably grown. During his Mixer period, he launched a clothing line with Adidas and became the first streamer to have one Fortnite skin, among many other businesses.