Nike's online sales have increased by 31 percent in the wake of its controversial advertising campaign "Just Do It", featuring NFL star Colin Kaepernick.
The sportswear company's sales increased 31 percent compared to last year during the Labor Day weekend, according to Edison Trends.
Private sales increased on Monday and Tuesday after Nike debuted its new 30th anniversary campaign and issued a new announcement with the former San Francisco 49ers quarterback.
Nike faced a backlash for his sponsorship deal with Kaepernick after the NFL star sparked controversy when he began to kneel during the national anthem to protest police brutality and racial inequality.
Nike's online sales have increased by 31 percent as a result of its controversial advertising campaign & # 39; & # 39; Just Do It & # 39; & # 39; which features NFL star Colin Kaepernick.
"There was speculation that Nike's Colin Kaepernick ad campaign could lead to a drop in sales (…) At this point, it does not seem to support that theory," said the digital commerce research company.
"In fact, Nike's sales grew 31 percent from Sunday through Tuesday during Labor Day this year, surpassing the 17 percent increase in 2017."
Trump, who has repeatedly criticized Kaepernick and other NFL players for protests on his knees, harshly criticized Nike on Friday, tweeting: "What was Nike thinking? & # 39;
At a rally in Montana last week, Trump said he did not think the Nike support agreement with Kaepernick was appropriate.
"I do not like what Nike did, I do not think it's appropriate what they did," Trump said.
Nike faced a backlash over his sponsorship deal with Kaepernick after the NFL star sparked controversy when he began to kneel during the national anthem in protest
I honor the flag. I honor our national anthem and most people in this country feel the same. "
Trump's comments came just as the NFL opened its new season.
The season-opening clash between the Philadelphia Eagles and the Atlanta Falcons saw a sharp drop in ratings when Trump renewed criticism of the league.
While the delay in the start of Thursday's game has probably influenced the number, the sharp drop comes as the NFL struggles to quell the controversy over the problems of player protests.
Political analysts have predicted that Trump will seek to keep the issue of the anthem alive while trying to energize his base before the decisive midterm elections in November.
President Donald Trump says he does not think Nike's endorsement deal with Colin Kaepernick is appropriate to criticize him repeatedly for kneeling during the national anthem.