Nike is suing for copyright infringement and dilution of the collaboration between ‘Satan Shoes’ and Lil Nas X
Nike on Monday filed a federal lawsuit for alleged trademark infringement against a company that makes a version of a line of Nike sneakers with custom “ satanic details. ”
The revamped Nike Air Max 97s are an unauthorized collaboration with Lil Nas X as part of the release of a devil-themed music video for a new song from the musician, Portland Business Journal. reported
The company, MSCHF Product Studio Inc. from Brooklyn, New York, released 666 pairs of shoes on Monday, which sold out quickly: that number is considered in the Bible as the “mark of the beast.”
The shoes cost $ 1,018 per pair and are decorated with a pentagram pendant and a reference to Luke 10:18, a Bible verse about Satan’s fall from heaven.
They also reportedly contain a drop of human blood in the sole, which MSCHF co-founder Daniel Greenberg said was provided by himself and some colleagues, industry publication Complex reported
Musician Lil Nas X poses with his custom Satan Shoes from MSCHF, which sold out all 666 available pairs almost immediately after their release Monday –
The $ 1,018 shoes reportedly contain a drop of human blood in the sole, courtesy of MSCHF co-founder Daniel Greenberg and company executives
The shoes are decorated with a pentagram pendant and a reference to a Bible verse about Satan’s fall from heaven
Lil Nas X says the Satanic theme is meant to be a response to people who demonize him. The shoe sales coincided with the release of his new single and video, which features footage of him sliding down a stripper pole to hell and dancing to the devil.
The lawsuit filed in federal court in New York’s Eastern District alleges the shoes were “ done without Nike’s approval or consent, and Nike is in no way affiliated with this project. ”
“We have no relationship with Little Nas X or MSCHF,” the company said in a statement. “Nike did not design or release these shoes and we do not endorse them.”
The lawsuit points to criticism of Nike as a result of the shoes, including a message on social media saying, “Don’t buy Nike anymore.”
The news of the Satan Shoes sparked outrage from Christians on social media over Palm Sunday weekend
Some critics knocked down both Lil Nas X and Nike, but the sportswear company quickly moved away from the shoes, pointing out that they are custom modifications to existing products.
Nike asked a federal judge to order the destruction of the shoes and to award the sports seller all the profits that MSCHF made from the sale. The sportswear company is also claiming damages.
In December, Nike settled a trademark infringement lawsuit against Warren Lotas and has increasingly taken legal action against companies making fake versions of its shoes, according to Hypebeast
Executive Chairman Mark Parker, left, and CEO John Donahoe of Nike. A lawsuit filed in federal court in New York’s Eastern District alleges the shoes were ‘done without Nike’s approval or permission, and Nike is in no way affiliated with this project’
Lil Nas X, best known for his song ‘Old Town Road’, appeared in a video about the shoes and said it is a ‘very nice collaboration’ with MSCHF.
‘The shoe looks great. Some people will go crazy or whatever, ”he said, noting that the Satanic theme is meant to be a response to people who demonize him. “I will be and I’m going to make the most of it.”
The shoes made headlines all weekend, leading up to Monday’s release.
MSCHF previously released a pair of modified Nike Air Max 97s called the ‘Jesus Shoes’ that contained what was described as holy water in the sole pulled from the Jordan River, NBC News reported
The release of the Satan Shoes coincides with Lil Nas X’s latest single, ‘Montero (Call Me By Your Name)’, and its accompanying music video.
In the video, Lil Nas X is seduced from what looks like the Garden of Eden, falls into hell and gives the devil a lap dance. As of Sunday, the video had been viewed over 29 million times since its release on Friday.
South Dakota Gov. Kristi Noem led conservative voices condemning the rapper for his bold and irreverent religious theme leading up to Easter.
‘Our children are told that these types of products are not only okay, but also’ exclusive ‘. But do you know what is more exclusive? Their God-given Eternal Soul, ”Noem tweeted.
A music video featuring Lil Nas X giving the devil a lap dance was viewed over 29 million times after its release on Friday
South Dakota government Kristi Noem, who said the ‘soul of the nation’s children’ is at stake, criticized the rapper and the shoes for the irreverent religious theme
The rapper responded with his own tweet: ‘All my teenage years I hated myself because the s *** you preached would happen to me because I was gay. so i hope you are crazy, stay angry, feel the same anger you teach us to have towards ourselves. ‘
Following news of the Nike lawsuit, the rapper posted a tweet on Monday featuring a clip of a cartoon character trading in a cardboard box with a note saying ‘me after the Nike lawsuit’.
Lil Nas X posted a cartoon clip to Twitter on Monday in which he comically predicted his future after legal action by international sportswear store Nike