Nielsen Media Research has released its reviews for the last season of Netflix & # 39; s Stranger Things, which shows that the scores for the third season during the first four days of issue were significantly higher than for the second season. Those figures support Netflix's claim that the show has broken records, although they emphasize the differences in how both companies measure their target audiences.
On Monday, Netflix announced that at least 40.7 million accounts have watched the series since its premiere on July 4, "more than any other (Netflix) movie or series in the first four days." The company said 18.2 million of those accounts had already completed the entire season. The company counts a "view" as an account that completes at least 70 percent of an episode or movie.
.@Stranger_Things 3 is breaking Netflix records!
40.7 million households have followed the show since its launch on July 4 – more than any other movie or series in the first four days. And 18.2 million are ready all season.
– Netflix US (@netflix) July 8, 2019
Nielsen has been producing ratings for the television industry for decades and has been keeping track of streaming services in recent years. The figures for Stranger Things 3 are a bit more detailed: the company says that 19.17 million viewers watched the first episode between July 4 and 8, in addition to the 17.7 million people who saw the first episode of season 2 in 2017. The numbers fall back predictably as the series goes on, with an average of 8.86 million viewers per episode. And the episodes from episodes to episodes show that nearly 1.35 million viewers skipped episode 7 instead of jumping straight to the season finale. The company also says that 824,000 people watched the entire series on July 4. To put that in perspective, The Hollywood Reporter notes that this would place the series as the second most viewed program during that period, immediately behind the final of the Women & # 39; s World Cup.
The two series of numbers do not come entirely in a row. THR Nielsen's numbers only relate to viewers who have watched the broadcast on TV. Netflix has previously announced that it considers Nielsen's reviews to be "remarkably inaccurate" because they do not cover the range of other devices that can stream company content.
However, given Netflix's reluctance to come forward with viewer information, it is difficult to independently verify the figures. However, the company has announced plans to become more transparent with viewers. The company has released reviews for highly successful programs – it has recently been said that 45 million accounts have watched the original Netflix horror movie Bird box in the first seven days.