The Super Bowl is fading.
CBS Sports and Nickelodeon will produce a second broadcast of Super Bowl LVIII in February 2024, bringing with it their coverage focused on kids and green ooze. Nick’s telecast will mark the first time a Super Bowl has had an alternate presentation; CBS, Nick’s Paramount Global brother, will carry the main broadcast.
While it’s a huge step up from previous games Nick has aired, alternate streaming isn’t new. Nickelodeon has provided alternate broadcasts of wild card playoff games after the 2020 and 2021 seasons and a Christmas Day regular-season game last year, the latter of which produced a viral moment of sponge Bob character Patrick Star (voiced by Bil Fagerbakke) roasting Denver Broncos quarterback Russell Wilson after an interception. Nick also broadcasts a featured weekly show, NFL slime timeduring the season, and another Christmas game is ready for the next season.
“We are incredibly proud to partner with CBS Sports and the NFL to bring Nick’s unique visual sensibility and personality to the Super Bowl,” said Brian Robbins, president and CEO of Paramount Pictures and Nickelodeon and head of content, movies, kids and family on Paramount+. “As we’ve shown with our previous Wild Card and zeitgeist coverage of ‘Nickmas,’ combining the sheer thrill of NFL action with the creativity that can only come from Nickelodeon’s genius point of view makes it amazing. makes it a must-see event for kids and families everywhere. .”
Announcers and other details will be announced closer to the Super Bowl, which is scheduled for February 11, 2024. Noah Eagle, Nate Burleson and Gabrielle Nevaeh (That Lay Lay Girl) have called previous Nickelodeon broadcasts, which have won two Sports Emmys.
“We are thrilled to partner with CBS Sports and Nickelodeon to present the first-ever alternative broadcast of the Super Bowl,” said Hans Schroeder, NFL Executive Vice President of Media Distribution. “Our previous broadcasts on Nickelodeon have been huge successes and created a new and different way to experience an NFL game. We’re excited to bring that creativity to Super Bowl LVIII and give our fans another way to enjoy one of the most popular sporting events in the world.”
Added CBS Sports President Sean McManus: “There is no one more suited than our production team at CBS Sports, along with our friends at Nickelodeon, to deliver an innovative and drool-filled Nick-based television broadcast for kids and families. , along with our industry leader. Production of the NFL on CBS, to create a truly unique viewing experience and expand the reach of the Super Bowl to a new legion of fans.”
Nick’s stream will also be available to viewers in the UK, Australia and New Zealand, albeit on a delayed basis.
CBS Sports will produce the Nick Super Bowl telecast with Nickelodeon Productions. McManus and Harold Bryant are executive producers of NFL on CBS, and Shawn Robbins is coordinating producer. The Nickelodeon production is overseen by Ashley Kaplan, executive vice president of Nickelodeon’s unscripted and digital franchise studio & Awesomeness; Paul J. Medford, vice president of current unscripted series; and Luke Wahl, Non-Script Creative Vice President.
