NHS drug warning ‘to give you Kardashian curves’

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NHS warning on drug ‘to give you Kardashian curves’ as experts call for restriction of unlicensed dangerous supplement promotion online

Instagram has been urged by health leaders to curtail influencers promoting a dangerous unlicensed supplement designed to create a Kim Kardashian figure.  She is pictured above

Instagram has been urged by health leaders to fight ‘influencers’ who promote a dangerous unlicensed supplement designed to create a ‘Kim Kardashian figure’. She is pictured above

Instagram has been urged by health leaders to fight ‘influencers’ who promote a dangerous unlicensed supplement designed to create a ‘Kim Kardashian figure’.

BBC documentary Dangerous Curves: Get Thicc, Get Sick? recently revealed that Apetamin is being marketed by social media influencers as a way to develop an extreme hourglass shape.

The drug contains cyproheptadine, an antihistamine that stimulates appetite and leads to weight gain. However, side effects are fatigue, jaundice and liver failure.

Now senior NHS officials have written a letter to Instagram head Adam Mosseri urging the website to shut down accounts recommending or attempting to sell the drug.

The letter is signed by Claire Murdoch, NHS England’s national mental health director, and national medical director Professor Stephen Powis, along with Kitty Wallace of the Body Dysmorphic Disorder Foundation.

It said the drug could cause “ serious harm, ” adding, “ We are concerned about both the physical and mental health effects of promoting this drug and strongly urge you to take a duty of care for it. to demonstrate to your customers, and now on this dangerous content. ‘

The Medicines and Healthcare products Regulatory Agency had made it clear that Apetamin is an “unauthorized drug that cannot be sold, supplied, or advertised without a license.” But a quick Internet search reveals dozens of profiles that are still promoting the product to potentially millions of users – despite many of them being reported.

The NHS leaders are calling for an urgent update on what action Instagram is taking to shut down such accounts and for confirmation that all content that Apetamin sells or promotes will be removed.

A spokesperson for Facebook, who owns Instagram, said: “ The well-being of our community is our top priority and buying and selling non-medical or prescription drugs is strictly against our policies … We are committed to partnering with law enforcement and youth organizations to keep the sale of drugs of any kind on Instagram. ‘

BBC documentary Dangerous Curves: Get Thicc, Get Sick?  recently revealed that Apetamin is being marketed by social media influencers as a way to develop an extreme hourglass shape.  The drug contains cyproheptadine, an antihistamine that stimulates appetite and leads to weight gain.  However, side effects are fatigue, jaundice and liver failure

BBC documentary Dangerous Curves: Get Thicc, Get Sick?  recently revealed that Apetamin is being marketed by social media influencers as a way to develop an extreme hourglass shape.  The drug contains cyproheptadine, an antihistamine that stimulates appetite and leads to weight gain.  However, side effects are fatigue, jaundice and liver failure

BBC documentary Dangerous Curves: Get Thicc, Get Sick? recently revealed that Apetamin is being marketed by social media influencers as a way to develop an extreme hourglass shape. The drug contains cyproheptadine, an antihistamine that stimulates appetite and leads to weight gain. However, side effects are fatigue, jaundice and liver failure

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