Neymar’s Puma deal “the most expensive individual sponsorship deal in the sport” after his departure from Nike
Neymar’s new Puma deal ‘the most expensive individual sponsorship deal in the sport’ … with the Brazilian’s boot deal worth more than Lionel Messi and Cristiano Ronaldo’s after leaving Nike
- Neymar ended his 15-year partnership with Nike to sign with Puma this month
- The Brazilian broke his deal with the American company with two years to go
- The reason has now emerged, with Neymar making £ 23 million every year from Puma
- The star is Puma’s new face and its sponsorship deal is the world’s largest
- It moves him above Lionel Messi’s Adidas deal and Cristiano Ronaldo’s deal at Nike
Neymar’s shock switch to become Puma’s new face has reportedly been accompanied by a massive £ 23 million a year deal – the largest individual sponsorship deal in the sport.
The 28-year-old ended his close association with Nike this month, quitting the US brand after they supported its rise from the age of 13.
The PSG forward had two years to go on an 11-year deal with Nike – he chose to break the contract to make history at a staggering amount.
Neymar’s brand new Puma deal has helped him beat Cristiano Ronaldo and Leo Messi
The Brazilian broke his 15-year Nike partnership this month to join the German brand
The £ 23m Neymar earns annually from Puma puts him above Messi’s £ 18m Adidas deal
Neymar’s £ 23 million a year crushes Cristiano Ronaldo’s £ 15 million Nike deal by a whopping £ 8 million, while Lionel Messi’s £ 18 million Adidas partnership is also dwarfed by that of the Brazilian.
The huge sums were revealed by Forbes, but the duration of the deal is unknown as Neymar comes into life as the face of the German brand, with Puma boots, lifestyle clothing and workout gear.
Puma’s signing was announced with the tagline ‘The King is back’, referring to the company’s iconic Puma KING shoe.
Ronaldo’s £ 15 million Nike deal is also being overshadowed by Neymar’s massive new partnership
Neymar insisted that Puma’s history was also an important factor in Nike’s hiatus: “I grew up watching videos of great football legends such as Pele, Cruyff, Matthaus, Eusebio and Maradona.”
“I want to bring back the legacy those athletes created on the field.”
PSG is sponsored by Nike and the American company will be disappointed to lose the superstar, but Parisians will still be delighted that Neymar has committed his future to the club for now.
The Brazilian hopes Puma KINGs will finally take him to Champions League glory in 2021
The Brazilian has confirmed he will remain in France this season, while the winger is still on the hunt for Champions League glory he was brought in in 2017.
Neymar helped PSG to the 2020 final, but a 1-0 score in Bayern Munich’s favor hid the ease of the German’s victory after a poor performance from the Ligue 1 side’s talisman.