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The Sydney Morning Herald and The Age dropped their contract with opinion company Ipsos after the election result was so wrong

Newspapers DROP polling their pages after they were so miserably wrong in the run-up to the elections and predicted a Labor victory

  • Ipsos predicted a Labor victory in every poll in the run-up to the elections
  • The Sydney Morning Herald and The Age have dropped their contract
  • The editor of The Herald / Age, Tory Maguire, today announced the decision
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The Sydney Morning Herald and The Age dropped their contract with opinion polling organization Ipsos after the election result was wrong.

The & # 39; miracle & # 39; victory of Prime Minister Scott Morrison was so breathtaking because the government had lost virtually every opinion poll since 2016.

Just minutes before the vote ended, Labor stood at 52-48 in Newspoll; 51.5-48.5 according to Ipsos; and Galaxy & # 39; s exit poll put Labor ahead 52-48.

Tory Maguire, national editor at Herald and Age, today announced the decision to terminate a contract with Ipsos.

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The Sydney Morning Herald and The Age dropped their contract with opinion company Ipsos after the election result was so wrong

The Sydney Morning Herald and The Age dropped their contract with opinion company Ipsos after the election result was so wrong

& # 39; We have a responsibility to place our finite reporting sources in journalism that best serve our readers & # 39 ;, she says wrote.

Mrs Maguire did not rule out the possibility of returning to Ipsos in the future, but said that the way in which polls are reported should change.

They must be considered as & # 39;just a snapshot of a small proportion of voters at a specific time and place & instead of an accurate representation of national public opinion.

The ABC had to admit on Monday that its own election election might not be representative of the entire country.

It said that those who answer his voice were a compass search were a & # 39; self-selecting sample & # 39 ;.

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An industry-wide assessment of polling stations will take place and Ipsos has said it will participate.

The failure to predict the election results comes after disastrous polling failures elsewhere in the West, with Brexit and Trump finding public favor against expectations.

The & # 39; miracle & # 39; victory of Prime Minister Scott Morrison was so breathtaking because the government had lost virtually every opinion poll since 2016

The & # 39; miracle & # 39; victory of Prime Minister Scott Morrison was so breathtaking because the government had lost virtually every opinion poll since 2016

The & # 39; miracle & # 39; victory of Prime Minister Scott Morrison was so breathtaking because the government had lost virtually every opinion poll since 2016

ANU Vice Chancellor and Nobel Prize winner Brian Schmidt said that democracy is at risk if polls fail.

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She registered The Guardian: & # 39;Over the past five years I have demonstrated the fragility of democracy when the electorate receives poor information.

& # 39; Polls remain central to the story of every election. But if they begin to pop up as yet another form of unreliable information, they will also be opened to outright manipulation, and through extrapolation, manipulation of the electorate.

& # 39; This is a downward spiral that our democracy cannot afford. & # 39;

& # 39; In retrospect, it's a wonderful thing, but at the time we thought it was an honest reflection & # 39 ;, said David Briggs, managing director of research agency Galaxy.

& # 39; If you look at the latest polls that were clearly the benchmark we all use, most polls underestimate the Coalition mood and overestimate Labor. That is just a fact. & # 39;

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The failure of polling stations to achieve the right result has led to calls for regular surveys such as Newspoll to be reversed – particularly given that both Tony Abbott and Malcolm Turnbull were largely hampered by poor polls.

Mr. Turnbull rightly justified taking the top course in 2015 by pointing out that Mr. Abbott had lost 30 consecutive Newspolls. Three years later he was ousted himself after losing 38 straight Newspolls.

Peta Credlin, former Chief of Staff of Mr Abbott, said: & # 39; One thing I would like to see is … we are giving up this cycle of bi-weekly elections that I think is damaging to our democracy.

& # 39; It is not good how we fixate ourselves to these biweekly polls and we can now see how far they are from the actual results. & # 39;

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