Newcastle are in advanced talks over a £30m deal with Saudi-based events company Sela to become their main shirt sponsor with the deal set to NOT breach new Premier League rules.
- Saudi events company Sela reportedly the favorite to strike a deal
- Three other companies are in the running to become the club’s shirt sponsor
- Potential Sela deal shouldn’t break Premier League rules
Newcastle United are in advanced talks with Saudi events company Sela over a deal worth around £30million to become the club’s main shirt sponsor.
Discussions have taken place with several potential sponsors in recent months and should be concluded in the coming weeks.
Sources say at least three other companies remain in the frame, but Sela is the favorite to replace betting firm Fun888 ahead of next season.
The value of the deal is still being finalized – a figure of £25million has already been mooted – but this is set to rise after the team qualify for the Champions League.
Given that Manchester City’s shirt sponsorship deal with Etihad Airways is worth £67.5million, the package is not believed to breach Premier League rules on third-party related transactions. The Saudi Public Investment Fund holds an 80% stake in Newcastle.
Newcastle are in advanced talks with Saudi Arabian events company Sela over shirt sponsorship
Deal could be worth around £30m after Eddie Howe led club to Champions League
Newcastle expect potential deal with Sela to comply with Premier League regulations
Sela, based in Jeddah, was founded in 1995 and states: “Sela is the leading event management company and a pioneer in the field of the sports industry with proven unparalleled achievements based in the Kingdom of Saudi Arabia. .
“It is the official event management partner of Riyadh Season, the largest entertainment event in the Middle East and part of the Kingdom’s Vision 2030 which would improve the quality of life for citizens and residents.”
