A young mother from New Zealand has revealed how she has turned her dream of owning a designer-donut company into a very profitable reality with just $ 10,000.
Amy Lee Guy, 28, and husband Chris Guy, 32, are based in Auckland and run together Yolanda and Wolfe, a cute blue caravan that also acts as a food truck that sells a range of designer donuts.
In just over a year, their wheeled café has generated more than $ 130,000 in sales in the last 12 months – something that came as a huge surprise.
The jump car was not about waiting for & # 39; the perfect moment & # 39 ;, Amy told FEMAIL, more about being willing to take a risk.
& # 39; We had a baby on the way and had just moved from Melbourne, so we had a short window to get started before it became really hectic, so we thought why not? & # 39; She said.
This cute caravan serves as a miniature café and sells a series of donuts for desinger under the name Yolanda and Wolfe
Amy Lee Guy (photo left) and Chris Guy (photo right) took the leap to follow their dream, despite the fact that Amy was four months pregnant at the time
The couple lived in Melbourne for the last two years when Amy found out she was pregnant and decided it was time to move home.
From again, the couple could consider the possibility of taking three steps themselves.
& # 39; We had always wanted our own company, we just didn't know it would be a coffee caravan, & # 39; said Amy.
& # 39; The most important thing that stopped us was to think about everything and not have the courage to just jump as soon as we had the means. & # 39;
Amy & # 39; s background as a baker served her well to create a product that distinguished their company from an over-saturated cafe market
Although they entered an already saturated café market, Amy & # 39; s background as a baker served her well to create a unique product.
& # 39; We knew that coffee and cake had a good profit margin when working in the industry, & # 39; said Amy.
& # 39; I had a small cake company that I started in Melbourne and continued to sell pies and donuts from my kitchen in Auckland.
& # 39; This experience convinced us that we could make a profit with our new business. & # 39;
The couple spent $ 3,800 on a vintage caravan and then proceeded to renovate
Although it was a daunting project, the two said they wanted to do so much work themselves and even turned to YouTube to teach themselves what they didn't know
A $ 3000 tax refund gave the couple the money they needed to buy a vintage caravan to do this themselves
Everything was a challenge because we had never done renovation work before.
Amy said that while they had bought the caravan view unseen, they were lucky that it was structurally and mechanically in good condition.
& # 39; Otherwise it would have been much more expensive to renovate & # 39 ;, she said.
Renovation was a demanding process, something neither of which had prepared for.
& # 39; It took six months. Everything was a challenge because we had never done renovation work before, & Amy said.
Amy revealed that the process of renovating the caravan was demanding, something the duo had not fully prepared for
How much did Amy and Chris spend to get their caravan in shape?
Caravan: $ 3,800
Electrician: $ 1,200
Wood and fixings: $ 2,000
Paint and varnish: $ 500
Eftpos setting: $ 1,500
Tools: $ 1,000
Total: $ 10,000
& # 39; The plywood of the interior had to be cut perfectly to the millimeter, we had to make a large hole in the side for a serving window and we learned to paint and paint our panel from YouTube videos & # 39; s, & # 39; she said.
& # 39; We had some friends and family help with it, but overall it was a steep learning curve and we had plenty of moments when we couldn't see a way ahead. & # 39;
In addition to the basic installation costs, the two had to plunge into their savings to complete the renovation. Additional costs include paying an electrician $ 1,200, $ 1,500 installation costs for an Eftpos terminal, and another $ 500 for paint and varnish.
The only unexpected costs came in the form of a coffee maker, a cost of $ 3,500 that the couple had not planned
However, the pair spent $ 10,000 in total, after a deal was made with a coffee supplier who promised a machine, they had to take out a loan to buy this essential device.
& # 39; This was an unexpected cost of $ 3,500 that we had not planned, & # 39; said Amy.
& # 39; We decided not to change coffee supplier because of a free loan machine, because Kokako (a coffee company in New Zealand) makes great organic coffee.
& # 39; Fortunately, Chris is a coffee machine technician, so buying the parts to refurbish the machine was cheap and labor was free! & # 39;
After six months of hard work, Yolanda and Wolfe were ready to sell Amy's incredible range of baked products
When the caravan was ready to leave and a company name was set, the couple started selling their baked goods from an industrial complex just outside the city center.
& # 39; It's a bit random, but we thought it had added something unique, & # 39; said Amy. & # 39; It is also a bit difficult to find, which makes it all the more special. & # 39;
The couple started with a series of treats before finally deciding that donuts were the most successful offer.
With such creations it is no surprise that the couple's business was such a huge success
& # 39; This is when things really started and moved us to where we are today. Today we offer donuts that we trade every day and we do not sell any other baked products, & she said.
The brioche-style donuts come with a range of popular fillings such as peanut butter and chocolate, lemon curd and the classic raspberry jam and cream.
Growing the business meant working six days a week alongside juggling the demands of a four-month-old baby.
& # 39; Looking back it was a blur, but we wanted our business to succeed & # 39 ;, Amy said.
A few free donut days helped spread the message and delivered customers who were more than happy to continue to visit the caravan to buy their delicious treats
A year later the couple sat down to crack the numbers and & # 39; were blown away & # 39; to discover that Yolanda and Wolfe had returned a profit of $ 130,000.
It is something that Amy attributes to a combination of smart business practices and smart branding.
Don't be afraid to give something away for free. We had two free donut days, which attracted a lot of attention
& # 39; Don't be afraid to give something away for free, & # 39; said Amy.
& # 39; We have held free donut days twice, something that attracted a lot of attention. That helped us to get known for our brand and as soon as people tried them, we kept seeing them coming back. & # 39;
The free giveaways also helped the couple build brand awareness on Instagram, where those who tasted their pleasures were more than happy to share their photos with their followers.
Because of their success, Amy and Chris have been able to reduce their operation to three days a week, but during this time they will sell an average of 450 donuts per day.
After doing business for a year, the couple sat down and squatted the number and realized they had made $ 130,000 profit
Moreover, they have just launched a donut kit with which enthusiastic home cooks can try the tasty treats.
Regardless of how much money their company earns or how many people love their product, the most important thing for the duo is to be able to live the dream.
Although starting a new business can be frightening, Amy said that advice from the people around her helped, just like a fearless approach.
In addition to a fearless approach, Amy said it helped her choose the brains of her business grandfather
& # 39; We have received help from my grandfather, who is 78 and the original hustler. We have chosen business advice for his brain, & she said.
And when it comes to choosing the perfect moment, Amy said he would feel comfortable with the fact that this is unlikely to happen.
& # 39; You will never feel ready and there will never be a perfect time. Just dive in and do it. & # 39;
Follow them on Instagram to follow the journey of Amy Lee and Chris @Yolanda_and_wolfe
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