‘Thank you for your service!’ New York woman, 27, is becoming a viral sensation after sharing DAILY updates on the best Bed Bath & Beyond discounts and deals as the iconic chain closes its stores
- Ellie Maeda chronicled the developments at the brand’s store in New York
- The 27-year-old visited the home goods outlet daily for almost three weeks
- She was quickly inundated with praise from other social media users ‘for her service’
A TikToker has become a viral star after documenting all of Bed Bath & Beyond’s discounts and offers as the brand closes its stores.
Ellie Maeda has taken to the video-sharing platform in recent weeks to chronicle developments at the brand’s flagship New York outlet.
The 27-year-old visited the home goods store every day for nearly three weeks to inspect the latest sales.
Boston native Ellie said she wasn’t sure anyone else would be interested in the updates – but she was soon inundated with praise from other social media users who tagged her thanked “for his service”.
Ellie Maeda took to TikTok to chronicle developments at the brand’s flagship New York store every day for nearly three weeks
Last month, Bed Bath & Beyond became one of the latest physical victims of what experts are calling a ‘retail apocalypse’ after filing for Chapter 11 bankruptcy.
Last month, Bed Bath & Beyond became one of the latest physical victims of what experts are calling a “retail apocalypse” after filing for Chapter 11 bankruptcy.
Its remaining 360 stores and 120 Buybuy Baby stores in the United States will remain open for the time being as the company liquidates and attempts to auction off assets, but its future is bleak.
Eventually, all of its 30,000 employees risk losing their jobs.
Ellie said that in light of the news, her hometown store had already been ransacked, so she decided to check out the Manhattan store.
She posted her first look on TikTok on April 28 in the form of a slideshow to introduce the different departments and respective sales panels.
And she went back there every day, telling Initiated that she typically visits the store at 10 a.m. and walks the aisles for about 15 minutes in what has become a daily ritual.
Ellie admitted that she hadn’t bought anything for herself yet, waiting for the best deal.
His most recent video, Day 19, revealed that “they’re releasing more stuff every day, but the discounts haven’t gone down.”
His most recent video, day 19, revealed that “they’re releasing more stuff every day, but the discounts haven’t gone down.”
Boston native Ellie said she wasn’t sure anyone else would be interested in the updates – but she was soon inundated with praise from other social media users who tagged her thanked for his service.
She said the only bedding that’s currently 40% off is duvet covers, as she vowed to “manifest” it’s 50% off.
And Ellie’s ideas were showered with praise.
One wrote: “You are my hero, thank you for doing this.”
Another added: “I check your page every hour like ‘Did Ellie post again today?'”
And a third said: ‘You are giving everyone a huge blessing.
Ellie said she plans to continue documenting discounts until the store officially closes.
