Tableau, a subsidiary of Salesforce, has launched new AI-powered capabilities to make data more accessible to business users and improve support for data-driven decisions and analytics.
The announcement comes a week later Salesforce has revealed plans to add new generative AI features to its CRM platform at its Trailblazer DX ’23 developer conference.
Eight in 10 business leaders agree that data is critical to decision-making, but many still struggle with using it, according to a recent Salesforce survey of 10,000 business leaders. In addition, 41% of business leaders surveyed said they didn’t understand their data because it was too complex or not accessible enough.
To help business leaders unlock key data insights, Tableau has added new AI-powered personalization and automation capabilities to its business intelligence software.
The new features include data stories for Tableau Server, which allow customers to use AI to translate graphs, charts and spreadsheets into natural language insights that are easy to interpret and share.
In addition, new user attribute features personalize analytics by displaying only the most relevant insights and enforcing security policies based on attributes such as role, department, and location. A new data mapping tool allows users to create ready-made dashboards and reconfigure them to match any data source without the use of third-party applications.
Tableau also announced an improved integration with Slack, which allows users to share content from Tableau in Slack and easily find and share information and visualization examples in direct messages and channels. As a result, sales managers can view their team’s Q4 sales in Tableau and share data visualizations directly within their team’s Slack channels.
In early March, Tableau, a data visualization company acquired by Salesforce in 2019 for $15.7 billion, was credited by Salesforce CEO Marc Benioff for being part of the driving force behind the parent company’s 14% year-on-year revenue increase in Q4 2023.
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