Maye Musk, above, is a model, nutritionist and the mother of three successful entrepreneurs: Elon, Kimbal and Tosca. In her new memoir, A Woman Makes a Plan, she tells about her childhood in South Africa, her modeling and nutrition career and what it took to raise three children alone
Raising a billionaire and two millionaires is not bad for a single mother of three.
The successful children of Maye Musk – Elon, Kimbal and Tosca – are indeed all founded and are leaders in their chosen activities: technology, restaurants and entertainment. And it is clear that they inherited part of their bustle from their mother, a well-known model that adorns Times Square billboards and a nutritionist who had their own business for decades.
“I’m not stopping,” Maye, 71, told DailyMail.com. “I have no problem working day and night.”
In her new memoir, she wrote: “My children benefited because they worked hard just to put a roof over our heads, put food in our stomachs, and buy second-hand clothes. They want you to know how much I have struggled because life now seems so easy to me. “
While Elon, 48, the oldest, is the Musk who dominates the news cycle with the electric car company Tesla, his commercial space company SpaceX looking at Mars one day, his tweets and with whom he is dating (he is currently linked to musician Grimes and reportedly they have a child together), his brothers and sisters also flourished.
Kimbal, 47, the middle child, is a chef who co-founded the nationwide Kitchen Restaurant Group, an urban farming company and a non-profit organization that helps children make healthy food choices. The 45-year-old Tosca is a producer, writer, and director who co-founded a romantic streaming site called Passionflix.
Maye Musk, above, with her three children, from left to right, Tosca, Elon and Kimbal. “People ask me how I raised such successful children. I did it by letting them follow their own interests, “she wrote in her new memoir, A Woman Makes a Plan: Advice for a Lifetime of Adventure, Beauty and Success. At 12, Elon got his first computer, Kimbal started cooking meals for the family, and Tosca, who was always the actress, took over the drama club when her teacher no longer wanted to do it, she wrote and noted that the three successful entrepreneurs have businesses founded or co-founded that ‘are rooted in what they enjoyed as children’
“I raised my children the way my parents raised us when we were young: independent, kind, honest, considerate and polite, hard work and doing good things,” Maye wrote in A Woman Makes a Plan: Advice for a lifetime of adventure , beauty and success.
The roots of the entrepreneurial and adventurous spirit of the family can be seen in the father and mother of Maye, who both had their own businesses. Her father, Joshua Haldeman, was a chiropractor who met her mother, Winnifred, known as “Wyn,” at her dance school in Canada.
They had four children together: Scott, Lynne and then Maye and her twin sister Kaye, who were born on April 19, 1948. Her father, she wrote, already had a son, Jerry, from a previous marriage.
‘I grew up in a family with an airplane and a fascination for research. My parents flew over Canada, America, Africa, Europe, Asia, and Australia in a small canvas-covered propeller plane without GPS or radio. When we were kids, they took us every winter on a trip to the Kalahari desert to find the lost city. Looking back, I realize it was dangerous to go through the desert with a compass and three weeks of water and food with five children, “she recalled in her memoirs.
“But my father and mother planned our trips down to the smallest detail. Our family motto was ‘dangerous life – careful’. ”
Maye Haldeman and her twin sister Kaye were born on April 19, 1948 in Canada. Her father, Joshua Haldeman, was a chiropractor who met her mother, Winnifred, known as “Wyn,” at her dance school in Canada. The twins were the youngest and had an older brother Scott and an older sister Lynne. Her father also had a son, Jerry, from a previous marriage. When Maye was two, the family moved to Pretoria, South Africa, where she grew up. For vacation, the family would go to the Kalahari Desert as shown in 1955 above
“In July, in the winter in South Africa, my family went looking for the lost city of Kalahari … Sometimes my father took the plane and my mother drove in the car. Other times we all went by truck, by compass, and spent three weeks crossing the Kalahari desert. My mother packed the car with three weeks of food, water and gas, and five children, “Maye wrote in her new memoir, A Woman Makes a Plan. “Our family motto was” dangerous life – careful. ” Above, the Haldeman children – Maye stands in the middle – read during a journey from 1956
In 1950, when Maye was two years old, her parents decided to move from Canada to Pretoria, South Africa. She started her modeling career at the age of 15 when a family friend hired her for catwalk shows in a department store and some printed matter.
“I didn’t feel special or privileged to be a model. It was just a job. It paid better than other jobs, which was nice, but when I discovered that, it surprised me. You went somewhere, you put on a dress, you walked around the room, you went home. Why should that be paid well? But it was, especially for a girl my age, “she wrote, adding that she had no idea that she would still model at 71.
Maye knew she wanted to go to college and study a branch of science. She followed a degree in dietetics, which is a scientifically based view of how nutrition and food affect health. She was still modeling and at one point entered beauty contests, including Miss South Africa, for which she was a finalist. After college, the 21-year-old took a job as a nutritionist at a food company in Cape Town.
In her new memoir, Maye wrote that she knew she wanted to go to college to study a branch of science. She followed a degree in dietetics, which is a scientifically based view of how nutrition and food affect health. After college, the 21-year-old took a job as a nutritionist at a food company in Cape Town. Since she was 16, she had another boyfriend, Errol Musk. “He was good at math and science, better than me, and I didn’t know that many guys. And he kept saying he wanted to marry me, “she wrote. Upstairs, Maye with Elon, sitting, Tosca and Kimbal in 1976
In 1970 she married Errol Musk, an engineer whom she does not mention in the memoirs. Maye told DailyMail.com that this was a well-considered decision and claimed in the book that he physically and verbally abused her. “When I wrote this, I said, you know, I don’t think I want to add abuse – marriage,” she said. “I had never told anyone about it.” But with the support of her children, she said she was keeping it inside. Upstairs, Elon, left, at the age of five, Tosca, in the middle of two, and Kimbal, at the right, in Pretoria in 1976
Since she was 16, she had another boyfriend, Errol Musk, and wrote: “He was good at math and science, better than me, and I didn’t know many boys. And he kept saying he wanted to marry me. “
In 1970 she married Errol, an engineer, who is not mentioned in the memoirs.
Maye told DailyMail.com that this was a well-considered decision and claimed in the book that he physically and verbally abused her.
“When I wrote this, I said, you know, I don’t think I want to add abuse – marriage,” she said. “I had never told anyone about it.”
But with the support of her children, she said she was keeping it inside.
Maye had three children in three years and three weeks: Elon born on June 28, 1971, then Kimbal on September 20, 1972 and her third child, Tosca, on July 20, 1974. She was responsible for the children, the household, worked for her husband morning “typing his technical specifications and did his accounting,” and also had a “small private nutritional practice” in their apartment, “according to the book.
Maye eventually applied for divorce and sought custody of her children. The split was completed in 1979.
“So we lived in a small apartment more than once. So my children and I ate a lot of peanut butter sandwiches. So we had a lot of bean soup. And then? We loved each other. We had a lot of fun together. That’s what it’s all about, “Maye wrote.
Maye and Errol Musk were married from 1970 to 1979. After the split, she struggled financially and wrote: “My children are the best I have ever done, but marriage was a mistake. After I got divorced and lived in Durban (a city in South Africa), a single mother of three young children, it was up to me to take care of us. “Above, Elon in 1982. Maye wrote that he got his first computer when he was 12
Maye had her own nutritional practice and guided clients in their apartment. She told DailyMail.com that her children knew they had to be quiet and “couldn’t run around screaming” while she was working. Her middle child, Kimbal, was 12 when he took charge of the meals and started cooking for the family. He wanted food that tasted delicious, and if he had to do it himself to achieve that, he was prepared, “she wrote. “He was a natural cook … Everything he made was delicious, and much better than my boring cooking.” Upstairs, Kimbal in the kitchen in 1989
Tosca, upstairs, practiced the piano in 1988. “When Tosca was twelve and in seventh grade, her drama teacher decided to stop running the drama club. So Tosca took over, “Maye recalled in her memoir, A Woman Makes a Plan. “My daughter was always an actress. She loved theater, dance, performances and music at a very young age and she was always fond of films’
After the divorce, they lived in various cities in South Africa: first in Durban and then in Johannesburg. Maye’s children helped with her nutritional practice that she ran at home – just as she and her brothers and sisters had done for her father’s chiropractic. “My children had to be responsible for themselves and take my work into account because I had turned a bedroom into my office,” she wrote, adding that Tosca typed letters to doctors, Elon explained the word processor functions to her, and Kimbal also helped.
By the time each child was 12, Maye wrote, they had “developed the interests that would become their careers.” She pointed out that her children could follow their own interests as the key to raising successful children.
“My oldest child, Elon, makes electric cars to save the environment and launch rockets. My middle child, Kimbal, opened farm-on-table restaurants and teaches children across the country to plant fruit and vegetable gardens in deprived schools. My youngest child, Tosca, runs her own entertainment company and produces and directs romantic films from best-selling novels. “
Elon was nicknamed “the encyclopedia” because he read and saved everything, she remembered.
“He got his first computer at 12. It was 1983 and computers were very, very new. He learned to use it and wrote a computer program, BLASTAR, that was a game. I told him to submit it to a computer magazine. He sent BLASTAR to PC Magazine and they sent him 500 rand ($ 500). I don’t think they knew he was twelve. It was published when he was thirteen. I didn’t know what he was going to do. “
Kimbal was the foodie and at the age of 12 he started cooking for the family.
Maye wrote: “He liked to go to the supermarket with me. I remember going to the market with him, and he would pick up and smell a green pepper. And I’d say, “Where are you from?” I didn’t enjoy cooking at all. I gave them healthy food, but it was fairly simple: peanut butter sandwiches, peas, and carrots. “
Tosca was the actress. When she was 12, her teacher decided not to run a drama club anymore, so Tosca took over, she wrote. ‘She loved theater, dance, performances and music at a very young age, and she always loved films.
‘In Johannesburg we would spend Friday nights together on the couch, watch romantic movies and eat ice cream (when I wasn’t looking at what I ate the way I do now). She was always in every performing arts club. So it makes sense to me now that she is a director who makes her own films and turns romance novels into films for her company, Passionflix. ”
By the time Maye was 41, she wrote that things were going well in Johannesburg: they had a nice house and they finally felt safe. Elon, however, wanted to move to Canada “to pursue his computer interests,” she wrote, and asked Maye to apply to regain my citizenship … It took a long time to get everything right. When the passports finally arrived, Elon was on his way to Canada three weeks later. He was 17. I sent him addresses and $ 2,000 in travelers checks. “Above, Elon on his 18th birthday in 1989 in Canada
While Maye was growing up, her and her brothers and sisters were expected to help in her father’s practice. “My parents worked long hours. We have hardly seen them, “she told DailyMail.com. Her parents did pay them for work, “but we didn’t expect payment, we just did it to help them,” she said. Elon, Kimbal and Tosca were expected to help Maye with her nutritional practice. Above, Tosca Maye helps with doctor’s reports in Johannesburg in 1986
When Elon arrived in Montreal, Maye wrote that he called her uncle, but there was no answer. She had written to her family to let them know that Elon was coming, but he arrived before the letter. He then traveled to Toronto to find another uncle and finally ended up in Saskatchewan to find her cousins. Maye posted the above photo of Elon on Twitter with the hashtag 1995 “and people said you didn’t know anything about cars.” In 2004, Elon invested in Tesla, an electric car company, and became CEO
Tosca, who was then 15, urged her mother to join Elon in Canada. Maye then considered a PhD program at the University of Cape Town. But she visited Elon and together they went to universities in Canada. In the end, they all moved to Canada, and according to the book, Maye studied at the University of Toronto. Above, Kimbal lifts Maye with Elon on the right in a photo from around 1992. Maye posted this on social media with the question: “Did I mention we were having fun in Toronto?”
A Woman Makes a Plan is Maye’s second book. Her first book was Feel Fantastic, which was published in 1996. In her new memoirs she remembered how she could wait to share a Feel Fantastic design with her children. While Elon and Maye visited New York City in 1995, they went through the manuscript. “Het ging allemaal om calorieën, metabolisme, essentiële voedingsstoffen … Elon begon het te lezen en hij zei:” Dit is saai. “Hij vertelde haar dat het zich moest concentreren op het voedingsadvies dat haar klanten haar kwamen geven. ‘Zelfs op die leeftijd toonde hij zijn wijsheid,’ schreef ze. ‘Dus ik luisterde naar hem’
Tosca zou haar onafhankelijke reeks weer laten zien op 15. In 1989 wilde haar oudere broer, Elon, 17 jaar oud, naar Canada verhuizen, omdat Maye schreef: ‘Hij vond dat Noord-Amerika de juiste plek was om zijn computerbelangen na te streven, en drong er bij haar op aan haar Canadese staatsburgerschap te herwinnen. Tosca wilde met hem mee, maar Maye aarzelde. In die tijd ging het goed met haar bedrijf in Johannesburg, ze hadden een leuk huis en ze voelde zich eindelijk ‘veilig’.
Maye werd toegelaten tot een PhD-programma aan een universiteit in Kaapstad, maar ze stemde ermee in om naar Canada te reizen om Elon te zien en daar universiteiten te bezoeken. (Later behaalde ze een master’s degree in voedingswetenschappen aan de Universiteit van Toronto.)
‘Ik kwam drie weken later terug naar Johannesburg en ontdekte dat Tosca mijn huis, mijn meubels en mijn auto had verkocht. Deze 5-voet-10 15-jarige die er niet om gaf dat ze jong was en geen toestemming had, verkocht het gewoon allemaal. Alles in het huis was weg. En mijn auto.
‘Het enige wat ik moest doen was de papieren ondertekenen en het was klaar. We verlieten het land een paar weken daarna. Het plan was dat Kimbal zijn studie zou afmaken en zich bij ons zou voegen. “
Maye was niet boos op haar tienerdochter, maar schreef eerder dat verhuizen naar Toronto goed was voor haar familie omdat er nieuwe kansen waren.
Na stints aan universiteiten in Zuid-Afrika en Canada, studeerde Elon af met twee graden – een in economie, de andere in natuurkunde – aan de Universiteit van Pennsylvania. Hij verhuisde naar Silicon Valley en Kimbal, die in 1995 afstudeerde aan de Queen’s University in Kingston, Ontario, sloot zich bij hem aan.
Samen richtten ze Zip2 op, die kaarten en huis-aan-huis-instructies voor mediakanalen bood, in het midden van de jaren negentig, en het werd uiteindelijk verkocht aan Compaq voor meer dan $ 300 miljoen. Naar verluidt maakte Elon $ 22 miljoen korting op de deal, maar het is onduidelijk hoeveel Kimbal heeft verdiend.
‘Ik had toen een relatief klein percentage, maar het was genoeg dat ik nooit meer hoefde te werken. As a 26-year-old kid, I had more money than I knew what to do with,’ he told Forbes in 2016. Kimbal studied at culinary school and eventually opened The Kitchen, with an emphasis on ‘real food,’ with a partner in Denver in 2004. It is now part of a nationwide restaurant group.
Elon then founded X.com, which would eventually be part of PayPal. EBay bought PayPal for a reported $1.5 billion with Elon making over $160 million, according to media reports. He then founded SpaceX in 2002 and joined Tesla two years later. His net worth is over $30 billion, according to Forbes.
Tosca graduated with a degree in film and cinema studies from the University of British Columbia, started Musk Entertainment in 2002, according to her LinkedIn, and has written, directed and produced movies, including romances for the Hallmark Channel. In November 2017, she and two partners raised $4.75 million in funding – her brother Kimbal was an investor – for Passionflix, a subscription streaming service focused on romance films and series.
Tosca and Kimbal are estimated to be worth millions. So is their mother Maye, who is still modeling and walking in runway shows.
‘My father always said, “There’s nothing a Haldeman can’t do,”‘ Maye wrote. ‘And that is what I have always believed, and my siblings, too. I have probably shown that to my own children. Now there’s nothing a Musk can’t do.’
‘In Johannesburg, we would spend Friday nights on the couch together, watching romance movies and eating ice cream…,’ Maye recalled in her new book about spending time with her daughter, and the pair are seen above. Tosca ‘was always in every performing arts club. So of course it makes sense to me now that she’s a director, making her own films, turning romance novels into movies for her company, Passionflix. I’m always thrilled to get dressed up and join her on the red carpet for her premieres.’ Tosca co-founded Passionflix, a subscription streaming site for romance films and series, in 2017
Above, Maye, Elon and Kimbal in an image that was posted on social media in November that gave a ‘thumbs up to the Cybertruck:’ Tesla’s all-electric commercial vehicle that was unveiled that month. Kimbal, who is on the board of Telsa and SpaceX according to his website, studied at culinary school and opened with a partner a farm-to-table restaurant called The Kitchen in Boulder in 2004. After he suffered an accident in February 2010 where he broke his neck going on an inner tube run with his kid in Jackson Hole, he opened more restaurants nationwide. He also runs a nonprofit called Big Green that builds what is called ‘Learning Gardens’ in underserved schools across the country
Above, Maye, center, and her children and grandchildren in a picture posted on social media in May 2013. In her new memoir, one of her dedications is to her now 11 grandchildren. Top row, Elon, right, and his first wife Justine Wilson, an author of fantasy books, have five boys together. He was married twice to actress Talulah Riley, seen above next to Elon, and he is currently linked to musician Grimes and reportedly they are having a child together. Tosca, in red next to Maye, did IVF by herself and has twins. Kimbal, left, has three children with his first wife, artist Jen Lewin. He married Christiana Wyly in 2018
Maye Musk began her modeling career at 15 in Pretoria, South Africa when a family friend hired her to do runway shows at a department store. ‘I had no idea back then that I would still be a model at seventy-one,’ she wrote in her new memoir seen above as Maye gets her makeup done. With the exception of a period during her marriage to Errol Musk, Maye has been modeling since she was 15. She has been on the cover of New York Magazine, was named a CoverGirl at 69, was part of a Virgin America campaign that had a billboard in Times Square, and continues to walk in runway shows. She recently walked a fashion show in Milan, telling DailyMail.com she wore heels that were at least 6 inches. She laughed and said: ‘I’ve never worn such high heels before’