New Gillette advertisement shows transgender man shaving for the first time with the support of his father

Gillette's groundbreaking new advertising shows that the transgender is shaving for the first time with the support of his father

  • Samson Bonkeabantu Brown, from Ontario, was featured in the new inclusive advertisement
  • As he prepares to shave for the first time, his father says: & # 39; Don't be afraid now & # 39;
  • Some social media users have shown support, while others are not as enthusiastic about the diverse message

This is Gillette's groundbreaking new advertisement that shows that a transgender is shaving for the first time.

Supported by his father, Samson Bonkeabantu Brown is filmed about his transition before he goes to the bathroom for the first time to shave.

Mr. Brown, from Ontario, says to the camera: "When I grew up, I tried to figure out which man I wanted to be.

Gillette has released a groundbreaking new advertisement that is the first to have a transgender man shave

Gillette has released a groundbreaking new advertisement that is the first to have a transgender man shave

The start of the advertisement starts with Mr. Brown saying: & # 39; I just wanted to be happy in my transition & # 39;

The start of the advertisement starts with Mr. Brown saying: & # 39; I just wanted to be happy in my transition & # 39;

The start of the advertisement starts with Mr. Brown saying: & # 39; I just wanted to be happy in my transition & # 39;

The advertisement contained Samson Bonkeabantu Brown and his father

The advertisement contained Samson Bonkeabantu Brown and his father

The advertisement contained Samson Bonkeabantu Brown and his father

& # 39; I just wanted to be happy in my transition. & # 39;

After Mr. Brown and his father moved to the bathroom, he is seen as a Gillette razor.

Before he takes the razor in his face, he mimics how he will do it and he says: & # 39; South, south, north, north, east, west. Never rushed. & # 39;

While his fingers are shaking, his father says: & # 39; Don't be scared now.

& # 39; Shaving is about self-confidence. & # 39;

He then says: & # 39; Oh I'm fine, you're okay. & # 39;

At the end of the advertisement, Mr. Brown says: & # 39; I am finally at the point in my masculinity where I am really happy. & # 39;

The groundbreaking advertisement sent social media users furiously as they flocked to Twitter to show their support

The groundbreaking advertisement sent social media users furiously as they flocked to Twitter to show their support

The groundbreaking advertisement sent social media users furiously as they flocked to Twitter to show their support

Other users could not share the joy that was felt most about the inclusive ad and said they would stop buying Gillette products

Other users could not share the joy that was felt most about the inclusive ad and said they would stop buying Gillette products

Other users could not share the joy that was felt most about the inclusive ad and said they would stop buying Gillette products

In a post on Facebook, Mr. Brown wrote: & # 39; With Gillette's help, I was able to share an important milestone in the life of every man with my father.

& # 39; This moment overwhelmed me while filming and seeing the ad again today since it was launched.

& # 39; I am well aware of how blessed I am to be able to exist in this world, supported by my family in a way that all too often many of my trans-siblings exist outside the binary world, are not always happy. & # 39;

The advertisement sent social media users into a frenzy while they flocked to Twitter to show their support.

A user, Wayne Rogers, said: & # 39; s so good, great story and advertisement together. Well done Gillette to get out of there. Congratulations Samson. & # 39;

Another said: & # 39; This is the kind of representation that transgender needs and deserves. Also a good example of positive masculinity. Well done Gillette. & # 39;

Although most users loved Gillette's inclusive message, others were not so happy.

One user wrote: & # 39; I do not want to view this stuff sorry. And I don't want to think of social issues when I buy razors. So no Gillette for me anymore. & # 39;

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