Is the child’s voice used? Do you wear velcro sneakers? uses the word “bba”? New dating app Ickz promises to filter out the biggest turn-offs to help you find love
We have Tinder, Bumble, Hinge, and hundreds of other apps designed to help us find love but for many, the dates that result in swiping are a constant source of disappointment.
Now a new application has entered the fray. Ickz, which launches in London today, promises to revolutionize the internet dating By allowing users to filter prospective matches by their “selves” or instant spells, to increase their chances of finding love online.
A common term on reality shows like Love Island, “ick” refers to something specific that suddenly turns off your attraction to someone.
These little bugs can usually be pretty wide ranging: from a date’s clothing choices — “no-socks,” “Ripped skinny jeansBoth “velcro trainers” and “velcro trainers” – come down to such idiosyncrasies as “saying belly instead of stomach” or “using a baby’s voice”.
Habits also include habits that are not objectively offensive such as “using their phone to follow directions” or “having a pencil bag”.
Ickz launches in London today and promises to revolutionize online dating by allowing users to filter prospective matches by ‘flaws’ or instant popularity, to increase their chances of finding love.
An ad on the Underground shows what Hannah’s itch is, including those who live in Clapham and men who say ‘belly’
Choosing where to live isn’t without its downside, as Clapham in South West London has been flagged as a divisive location.
Ickz allows daters to list their own results, and its world’s first algorithm uses state-of-the-art AI image recognition technology combined with psychometric testing to filter out potential love cases that display those traits.
Ickz is the brainchild of the team behind the fashion and beauty recommendation site eliza.co.uk. The group of millennial and Gen Z women found they were constantly affected by dates and felt there had to be a way to avoid disappointment.
App builder and online date Hannah Thompson“I got so sick of going back on dates, thinking we’d be compatible, only to find out five minutes of them using emojis so unsarcastically or thought using baby talk was hot,” says the 24-year-old.
“I wanted to create an app that takes you out of dating (or at least as much as possible).”
As news of the launch reached London, some expressed dismay at what could be considered a move. “I just moved to Clapham, and now I might have to move – and throw in half my shoes too,” said one prospective user who asked not to be named.
Ickz launched in London on April 1, 2023.