CrossFit for your face: new beauty gadget works ‘like a workout’ for facial muscles – and lifts the cheekbones and jaw line in seconds
- The Swedish skin care brand Foreo has developed the beauty product
- This device is called “BEAR” and promises to be a “face workout” using currents
- It exercises the face and neck, with the aim of being a display device and a facial treatment in one
- The $ 395 gadget can be used after applying serum and has an anti-shock system
A beauty gadget that claims to be a ‘face workout’ will be launched in Australia and promises higher cheekbones and a raised jaw line with minimal effort.
The Swedish skin care brand Foreo developed the BEAR tool as a way to ‘practice’ the face in the bathroom at night, with microcurrent and T-sonic pulses – pulses that extend over the skin – to strengthen the outer layer of the epidermis.
The electrical pulses are designed to activate facial muscles – without ever shocking them – to promote firmness and prevent sagging.
The Swedish skin care brand Foreo has developed the BEAR tool as a way to ‘train’ in your bathroom at night (the BEAR is shown)
BEAR is integrated with the Foreo app and guides the user through a ‘face fitness routine’ with instructions for moving the device to get the most benefit.
It is recommended to apply a serum to the face before using BEAR, because dry skin will not conduct the microcurrent.
“Micro currents reflect your own electrical currents at the cellular level to refine and contour your complexion,” the website reads.
‘Cells are broken down and grow stronger back, just like your body muscles when you train in the gym.
The brand recommends applying a serum to your face before you use BEAR, because dry skin will not conduct the microcurrent
At $ 395, it’s not the cheapest beauty product on the market, but it promises to make the hype come true
“Signs of aging are improved at the cosmetic level, but your dermis layer is also stimulated to take action for longer-term benefits.”
The $ 395 product will be available in Australia on April 3 from Sephora, Adore Beauty and David Jones.
Foreo is known for its beauty technology and sells one of their LUNA devices – a facial massage and cleanser – all over the world every three seconds.
The Luna devices last for up to one year after one charge and deliver 8,000 sonic pulses per minute to create a clean skin feeling.