Netflix has secured the rights to the 2027 and 2031 Women’s World Cup in the United States, as the internet streaming service continues to strengthen its sports menu for viewers.
The company made the announcement on social media on Friday alongside a photo of 2023 champion Spain.
Netflix has done well to keep this a secret. In an industry where major media deals like this regularly leak, news of the deal with FIFA went unnoticed until Friday.
World Championships are typically broadcast on free public networks to reach the largest audience.
The 32-team, 64-match 2027 tournament will be played in Brazil from June 24 to July 25. The host for 2031 has not yet been decided, although the US is expected to make a bid.
Spain won the 2023 Women’s World Cup, played in Australia and New Zealand, after the US won the previous two titles.
FIFA has since made its own announcement, describing the deal as ‘historic’.
“The historic deal will provide US fans with unparalleled access to every match live and immersive coverage, including star-studded studio shows in what will be an unprecedented celebration of women’s football,” the FIFA statement said. “The deal includes Puerto Rico and covers all languages, with top talent set to appear in a dual broadcast for both English and Spanish-language broadcasts in the US.”
The Spain team celebrates after beating England during the 2023 FIFA Women’s World Cup Australia & New Zealand final between Spain and England at Stadium Australia