Netflix needs to grow, but great original series are being sacrificed for that

Netflix is ​​testing a new collections section that completes content on theme lists such as "Watch in One Weekend" and "Stream & Scream". Netflix told TechCrunch that collections are compiled by & # 39; experts in the company's creative teams & # 39; instead of the algorithms that usually recommend content to you on the main home screen.


The feature is currently being tested on iOS only. If you are involved in the A / B test, you will see a pop-up the next time you open Netflix. It takes the place of the queue & # 39; My list & # 39; at the top of the app, which some subscribers may not appreciate. (My list is still accessible on the & # 39; More & # 39; tab.)

When you open Collections, you see the different titles – Feel All the Feels, Critics Love This Movies and Netflix is ​​a Joke are other examples – the number of TV programs & / or films in each film, and how many other users follow that collection. I'm not quite sure what following a collection does, but I think you'll be notified when new content selections are added to the choices you follow.

Collections also get a little real estate in the main menu, although not nearly as much as the usual carousels for trending content and the signature of Netflix, too specific rows of things that you think you would like – such as the & # 39; critical praised workplace TV program & # 39; s & # 39; now in my app.

I am part of the Collection Test and now count around 40. Some of their titles sound a bit too similar. What exactly is the difference between "Just for laughter" and "Let's keep the light on"? But the presentation and transitions are pretty smooth. I am curious how often Netflix Collections updates and introduces new ones.

"We are always looking for new ways to connect our fans with titles that we think they will like, so we are testing a new way to put Netflix titles together in collections on the Netflix iOS app," said Netflix TechCrunch. "Our tests generally vary in how long they are performed and in which countries they are performed, and they may or may not become permanent functions in our service."