Streaming giant Netflix continued to use images of Jane Fonda to promote her show, although the company's data specialists showed that the actress had stopped users from watching, as reported.
The company director had a fierce disagreement about promoting Grace and Frankie, the comedy with Fonda and Lily Tomlin, when the second season was released in 2016.
Although data showed that Tomlin was a more likeable star that generated more clicks while using only her image, Netflix managers feared the alienation of Fonda, according to The Wall Street Journal.
So the streaming service continued to use promotional images containing Fonda.
Fonda is a polarizing figure in American pop culture.
She got the nickname & # 39; Hanoi Jane & # 39; because she was photographed on an anti-aircraft gun during a controversial visit to North Vietnam in 1972.
Streaming giant Netflix continued to use images of Jane Fonda (seen with Lily Tomlin on Grace and Frankie) to promote her show, although the company's data experts showed that the actress had stopped users from watching, has been reported
Fonda said in interviews that she regretted the incident.
This was reportedly one of many disagreements between Netflix's Silicon Valley-based strategy driven by algorithms and analytics and the content-based team in Los Angeles.
The technical side in Los Gatos is more & # 39; data-driven and analytic & # 39 ;, while the Hollywood side is more & # 39; relationship oriented & # 39; is, according to Josh Evans, a former Netflix technology executive.
Netflix has spent billions of dollars on new original series and content, but according to the Journal has become more sensitive to the wishes and needs of the stars that attract viewers.
Last year the Netflix managers debated the future of GLOW, the original series about professional female wrestlers in the 1980s.
While the Los Gatos team wanted the streaming service to drop the show because of a diminishing viewership, the Hollywood party pleaded to renew the show in order not to shock Jenji Kohan.
Kohan is an executive producer of GLOW. She is also the maker of Orange Is The New Black, the critically acclaimed and popular series that is considered one of the distinctive successes of Netflix.
& # 39; There were serious discussions from the technical side, busy with Hollywood not to renew it for a second season, & # 39; told a Netflix source to the Journal about the debate about the future of GLOW.
Eventually the show was renewed for another season.
Kohan was reportedly angry about Netflix's marketing strategy for GLOW.
The plan, which was compiled on the basis of the company's internal data, was aimed at addressing men, Kohan thought.
Kohan, however, wanted the appeal of the show to focus on women.
Last year the managers of Netflix argued fiercely about the future of GLOW, the original series about professional female wrestlers in the 80s
This year, Netflix reportedly spent $ 8 billion on new content. The streaming service will have offered 700 original TV shows at the end of the year
The ever-expanding Netflix catalog highlights the debate that appears to hold and which to close.
The streaming service is not only loved for the original content, but also for the repetitions of old programs that are licensed.
This year, Netflix reportedly spent $ 8 billion on new content. The streaming service will offer 700 original TV shows by the end of the year, according to Variety.
The Hollywood producers fear that their work will be lost in the shuffle, although Netflix data engineers say algorithms send the right programming to those who will watch.
The product team would say, "If your show is good, do not worry, the algorithm will find the right people for it," said a former manager who worked in the Netflix Hollywood operation.
But the leaders from the Hollywood Summit have prompted the streaming giant to sell its content in the traditional way, including massive billboards.
Netflix has also listened to his stars about the production of trailers.
In 2015 Adam Sandler made his first film for Netflix, The Ridiculous 6.
When Netflix made his own trailer, Sandler complained that he had never approved it.
Netflix then changed the trailer and added a guitar riff that Sandler wanted to appease the star, the Journal said.